Exam 2 Flashcards
Informal international cooperative alliance
Usually limited in scope and time, a marriage of convenience, often unknown to competitors, easy to dissolve, no contract required, no legal entity
3 types of alliances
Informal international cooperative alliance, formal international cooperative alliance, international joint venture
Formal international cooperative alliance
Deeper involvement requiring exchange of proprietary company knowledge and sources, more difficult to dissolve due to contracts, visible to competitors, no legal entity
International joint venture
Deep involvement due to requirement of exchange of a lot of stuff, entire separate legal entity
ICA
International cooperative alliance
IJV
International joint venture
Management structures
Dominant parent, shared management, split control management, independent management, and rotating management
Dominant parent management structure
One controls or dominates strategic AND operational decision making, usually due to equity stake
Shared management
Both parent companies contribute approximately the same number of managers to the alliance organization often due to similar technical contributions
Split control management
Partners often share strategic decision making and split functional due to different technologies
Independent management
Alliance managers act more like managers from separate firms
Rotating management
Key positions rotate among partners
The soft side of alliance management
Commitment and trust
Attitudinal commitment
Willingness to dedicate resources and face risks to make the alliance work
Calculative commitment
More practical and includes alliance partner evaluations, expectations and concerns regarding potential rewards because businesses require tangible outcomes for a relationship to continue
Two types of trust
Credibility and benevolent
Credibility trust
Confidence that a partner has intent and ability to meet promised commitments
Benevolent trust
Confidence that the partner will behave with goodwill and with fair exchange
Export department
Created when exports become significant, deals with international sales of all products
Foreign subsidiaries
Subunit of multinational located in another country
Types of subsidiaries
Minireplica, transnational
Minireplica subsidiaries
Scaled down version of parent company, uses same technology and produces same products as parent
Transnational subsidiaries
Each subsidiary contributes what it does best/most efficiently anywhere in the world
International division vs world wide geographic structure
International division is just one unit of MNC that focuses on the international aspect (not great when company has multiple countries) worldwide geographic structure has a geographical unit for each world region