EXAM 2 Flashcards

Question

# definition bitcoin ## Footnote from slide 'bitcoin and blockchain: a disruptive innovation for money'

Answer 1

an open source, decentralized payment system that operates in a peer-to-peer environment, without bank or central authority

Answer 2

1. bitcoins are transferred from person to person like cash 2. transactions recorded in blockchain, a distributed, decentralized public ledger 3. No one can transfer the asset w/o a special password called a private key, usually stored in a cryptocurrency wallet, which is an encrypted holding place 4. Passwords are virtually impossible to guess, and verification makes sure no one spends the same bitcoins in two places at once

Answer 3

-eliminates transaction fees -used for international commerce w/o delay or transaction fees -crypto opens up possibility of micropayments (small digital payments) that are now impractical bc of fees -straddles the line between transparency and privacy -blockchains have no single controlling entity where fraud, corruption, damage, hacking, or government shutdown could occur -blockchains are a standard for securely exchanging value and recording ownership over the Internet w/o an intermediary

Answer 4

-consumer benefit needs to be stronger -difficult to understand/use tech -has bad rep (drug dealers, tax evaders, etc) -firms don't know how they'll be regulated and what legal issues apply -volatility -security -transaction volume -is it an investment or a form of currency (both??)

Answer 5

the collection, storage, and analysis of extremely large, complex, and often unstructured data sets that can be used by organizations to generate insights that would otherwise be impossible

Answer 6

a term combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis | current and historical data

Answer 7

expert level of leveraging data inside and outside of their company

Answer 8

when a firm sets prices in real or near-real time in order to maximize sales and profits

Answer 9

raw facts and figures

Answer 10

systems that record a transaction or some form of business-related exchange, like a cash register sale, ATM withdrawl or product return

Answer 11

-CRM (customer relationship management) -SCM (supply chain management) -ERP (enterprise resource planning/management)

Answer 12

empowers employees to track and record data at every point of customer contact

Answer 13

data presented in a context so that it can answer a question or support decision-making

Answer 14

insight derived from experience and expertise (based on data and information)

Answer 15

single table or a collection of related tables

Answer 16

software for creating, maintaining, and manipulating data (aka database software)

Answer 17

a language used to create and manipulate databases

Answer 18

job title focused on directing, performing, or overseeing activities associated with a database or set of databases

Answer 19

firms that collect and resell data | accuracy concerns w this...

Answer 20

older information systems that are incompatible with other systems, technologies, and ways of conducting business

Answer 21

a set of databases to support decision-making organization ## Footnote structured for fast online queries and exploration, collects data from many diff operational systems

Answer 22

database or databases focused on addressing the concerns of a specific problem or business unit ## Footnote marts and warehouses may contain huge volumes of data!!

Answer 23

catch-all term for storage and access technologies used in big data

Answer 24

copying data from multiple organized data sources, transforming (or cleaning) the data into a common format, and loading it into a combined usable format

Answer 25

identifying and retrieving relevant unstructured data when dealing with casework

Answer 26

type of artificial intelligence whose output is some type of media-results generated based on a prompt | think of an image that I can ask chat to generate

Answer 27

-drag and drop interface -real time data analysis -multiple data connections -interactive dashboards -AI and predictive analytics -collaboration and sharing

Answer 28

-what a salesperson says it is -isn't magic, actual work goes into making it happen -not just hype...you need good data to make it work

Answer 29

computer software that can mimic or improve upon functions that would otherwise require human intelligence

Answer 30

Chat GPT 3.5

Answer 31

a request made to generative AI systems | think: "input" to get desired output!

Answer 32

-foundation model is built -identify multi-tier logical relationships and concepts like style and context -trained LLM (understands how to break apart language, weigh relationships it identifies, and come up w a complex response that considers words, context, style, and more)

Answer 33

-supervised learning -self-supervised learning

Answer 34

type of machine learning where algorithms are trained by providing explicit examples of results sought, like recognizing products that are defective vs. error-free

Answer 35

type of machine learning where data isn't explicitly labeled and doesn't have a predetermined result

Answer 36

-discrimination and bias -abuse and misuse -power and concentration

Answer 37

compromising generated AI by entering prompts that cause it to behave in unintended ways

Answer 38

deliberately feeding incorrect data to an AI so it generates incorrect results

Answer 39

sophisticated media (audio, image, video) created by AI that attempts to look or sound like a real person or event

Answer 40

-display (or image) ads -rich media ads -interstitials

Answer 41

graphical advertising (opposed to text ads)

Answer 42

online ads that include animation, audio, or video

Answer 43

ads that run before a user arrives at his or her intended destination in a website or app

Answer 44

data the customer explicitly shares with the firm

Answer 45

data that's collected by one firm and shared with a partner organization

Answer 46

collected by a firm through customer interaction, rather than data that's explicitly provided by the consumer

Answer 47

collected by a company that hasn't had the customer explicitly enter a relationship with them

Answer 48

a line of uniquely identifying text stored by a web browser. A cookie can only be retrieved by the web server that assigned the cookie!

Answer 49

-advertising -storing persistent shopping cars that hold value even if you haven't checked out -holding user IDs -ex: weather site matches cookie they gave you to a zip code you're in

Answer 50

lets a website show custom, targeted ads to a user when visiting other sites if that user has already visited a given page on the advertiser's site

Answer 51

an effort that links advertisers to websites and other content providers that are willing to host advertisements, typically in exchange for payment | ex: on websites on the sides ads for an online store!!

Answer 52

No! Since third party cookies have been banned in 2022, there is no clear replacement that would balance concerns over privacy and benefits of customer profiling

Answer 53

info collected about a remote computing device for the purpose of identification

Answer 54

generating bogus clicks, either for financial gain (enriching fraud) or to attack rivals by draining their online ad budgets (depleting fraud)

Answer 55

identifying a user's physical location for the purpose of delivering tailored ads or other content

Answer 56

a region or perimeter-defined geography used to recognize if a device is within a location

Answer 57

a value used to identify a device that's connected to the internet ## Footnote IP addresses usually expressed as 4 numbers (0 to 255) separated by periods

Answer 58

a media access control address, which is a factory-assigned unique device identification number for any network connection

Answer 59

a service that creates a private connection across the public internet, encrypting transmission, and making your internet communication appear as if it's connected to the organization that provides VPN software ## Footnote ex: if you're a college student and your campus has a VPN, once you set up a connection, the Internet will assume you're on campus, with an IP address provided by your university!

Answer 60

ensuring that organizations follow requirements for data protection and security

Answer 61

an 8.9% increase from the $679.8 billion spent in 2023

Answer 62

59% of total global ad spend