exam 2 Flashcards
Define unobstructive research.
Ways of gathering data without interacting with research participants. Researchers analyze material that already exists, meaning that the process of collecting data does not affect the material that is studied.
E.g. journals of people during WW2, archeologists, historians.
What can we learn from unobstructive research?
What we learn from that research can destabilize our knowledge. New knowledge can shift our understanding of events in history.
E.g. getting another point of view of the same situation.
What is a limitation of unobstructive research?
Can’t get something you don’t have unless it’s available.
Give examples of unobstructive research.
Maps, movies, fashion, books, letters, diaries, ads, fairy tales.
On how many levels can artifacts give us meaning? Describe them.
- Manifest content: obvious or surface meaning. 2. Latent context: subtle or hidden meaning.
Describe the Bechdel test.
Assesses the presence of women in movies. 1. Are there 2 or more women with names? 2. Do they talk to each other? 3. Do they talk about anything other than men?
What is a systematic problem identified by the Bechdel test?
The entire industry is catered to men because they don’t like women.
Describe the race Bechdel test.
Assesses the presence of people of color in movies. 1. Are there two or more people of color? 2. Do they talk with each other? 3. About something other than their race? (or other than white people).
What is the DuVernay test?
In which African American and other minorities talk about anything other than their race. 1. Are there named characters of color? 2. Do they have dialogue? 3. Are they romantically involved with one another? 4. Do they have conversations that are not comforting or supportive of white characters? 5. Is one of them definitely not magical?
What are the types of content analysis? Explain them.
Qualitative
○ Measures frequently, count occurrences
○ Numerical data and measurable variables (seconds of dialogue)
○ Usually requires larger sample to have statistical significance
○ Analysis phase
§ Systematic coding
§ Statistical analysis
§ Hypothesis testing
§ Measuring relationships between variables
○ “how many?”, “what?”
- Quantitative
○ Examining meaning, themes and pattern in content
○ Interprets underlying messages and context
○ Often uses smaller samples to allow for in-depth analysis
○ Analysis phase
§ Reading and re-reading
§ Identifying emerging themes
○ Developing interpretive frameworks
○ Creating detailed descriptions
○ “How?”, “why?”
What are the advantages of content analysis?
Enormous scope, inexpensive technique, flexible, focus on very important aspects of contemporary life due to the importance of mass media.
What are the disadvantages of content analysis?
Careful preparation, sampling process has to be carefully thought through, reliability of coding, questions of interpretation are a major problem.
Define operational definition.
A definition of a concept that is measurable.
E.g. height, weight.
Define objectification.
Focusing on body parts rather than the entire person.
Define implicit sexuality.
Suggests sexual activity, includes acts such as licking lips, dancing, choking, etc.
Define explicit sexuality.
Explicit sexual touch or simulated sexual activity.
E.g. touching breasts or genitals.
What are focus groups?
Structured process used to obtain detailed information about a particular situation. Obtains perception of a defined research area.
When should you use focus groups?
When considering an intro to a new program or service, when questions can’t be easily answered in a survey, when you have time, knowledge, and resources to recruit a willing group of focus participants.
How are focus groups conducted?
Conducted by a trained interviewer in a comfortable, quiet environment. Three focus groups are usually the minimum for a study. Draws out precise issue that may be unkown to the investigator.
How long should a group session last?
1 to 1 1/2 hours, max 2 hours.
How do moderators keep the discussion on track?
By asking open-ended questions.
True or False: It is okay to go over the time limit.
False, you need to respect others’ time, especially if they’re not paid.
Define the role of the moderator.
Facilitates focus groups, guides the group with little intervention as possible, should not have an opinion.
Define observer interference.
We interfere with the environment we’re in.