Exam 2 Flashcards
Defamation & Privacy
defamation
an expression that tends to damage a person’s reputation and good name
libel
written or printed defamation
slander
spoken defamation
criminal libel
government statutes that punish criticism of the government (has since been deemed unconstitutional)
civil libel
lawsuit between private parties
libel per se
the words on their face are harmful
libel per quod
the words are injurious in the context of other words (implication)
trade libel
libel a product that a company invests a lot in
plaintiff’s burden of proof in a libel/defamation case
defamation
identification
publication
fault
strict liability test
(prior to 1964) individual suing had to meet this
no finding of negligence required and if a damaged reputation resulted from a publication, there was a liability
fault for public official
prove actual malice or reckless disregard for the truth (heavy burden)
fault for private individuals
prove negligence or prove the media got some information wrong (low level)
falsity
a burden only for persons suing for defamation related to matters of public concern
personal harm
loss of business, emotional distress, or reputation
New York Times Standard (New York Times v. Sullivan)
killed the strict liability test - says that actual malice must be proven by public officials and public figures
negligence
standard of proof for private individuals - may result from failure to try and contact the person being defamed, lack of effort to verify sources, and/or disregarding contradictory evidence
Ollman Test
used to determine fact vs opinion
Ocala Star-Banner Co. v. Damron (1971)
USSC decided that no matter how remote in time or place a charge of criminal conduct against a public official is, it is always relevant to his/her fitness for office
emphasized the need to get information into the citizens’ hands before voting
Gertz v. Welch (1974)
courts defined what a public figure is (one who thrusts themself into the public arena involuntarily or assumes a role voluntarily in which publication is expected/assumed - Gertz was not a public figure)
states may define level of proof for a private person
defined all purpose and limited public figures
Time v. Firestone (1976)
USSC ruled that Mrs. Firestone did not assume any role of special prominence in the affairs of society (she was not a public figure just because she married one)
based on Gertz v. Welch
Herbert v. Lando (1979)
Supreme Court held that a journalist’s mind may be probed in a libel case in order to establish actual malice or reckless disregard for the truth
Wolston v. Reader’s Digest Association (1979)
USSC said that Wolston did not meet the definition under Gertz, but was “dragged unwillingly into the spotlight”
Gazette v. Harris (1985)
Virginia combined three cases and declared that negligence is the legal standard of proof for private individuals in the Commonwealth of Virginia (all decisions were upheld)
Dun and Bradstreet v. Greenmoss Builders (1985)
USSC held that credit reports are a private matter and not a matter of “public concern”, so D&B only had to prove negligence
Philadelphia Newspapers v. Hepps (1986)
USSC stated that private individuals seeking damages on matter of public concern have the burden of proving that offending statements are false
overturned laws in 8 states
Harte-Hanks Communication v. Connaughton (1989)
USSC ruled that the newspaper had made a “deliberate decision to not acquire knowledge” that would have revealed the falsity of charges against Connaughton
Milkovich v. Lorain Journal (1990)
provable-opinion case
Supreme Court held that fact-based opinions expressed in editorials do not enjoy the special protection under the First Amendment
Masson v. New Yorker (1991)
ruled that minor changes in quotations fail to constitute defamation
plaintiff has a burden of proof that the altered words substantially damage his/her reputation
four torts of privacy
appropriation/commercialization, false light, intrusion, and private or embarrassing facts
appropriation/commercialization
taking a person’s image or likeness for one’s own purposes without permission or compensation
defenses of appropriation/commercialization
written consent, newsworthiness, incidental use, or ad for a mass medium
Roberson v. Rochester Folder Box Co.
a company used Roberson’s picture without her permission in adverstisements for the company’s flour
significance: motivated New York to pass the first privacy statute
right of privacy
resides with the status of the person-celebrity status-revenue
its defense is newsworthiness
artistic relevance test
used celebrity to sell the product
transformative test
how much originality is in the work
predominant use test
media put names in context for commercial purposes
Zacchini v. Scripps-Howard
Zacchini had his entire act broadcast by a Cleveland TV station without his permission
USSC ruled that the media must make sure that permission is acquired in commercial situations
Carson v. Here’s Johnny
Federal District Court ruled that in situations where a person is “known” by a name or slogan, there is a need to secure permission before engaging in a commercial transaction