Exam 2 Flashcards

1
Q

The internet is the infrastructure on which the web exists

A

True

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2
Q

Sensors that can monitor and report on data about traffic and parking conditions are part of a network of physical objects known as the Internet of Technology

A

False

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3
Q

Cascading Style Sheets are specialHypertext Markup Language tags to globally define font characteristics for a variety of page elements as well as how those elements are laid out on a webpage

A

True

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4
Q

Like other programs, Java software can run only on specific types of computers.

A

False

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5
Q

JavaScript can be used to validate data entry in a Web form.

A

True

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6
Q

Twitter is a microblogging service.

A

True

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7
Q

A podcast is a video broadcast over the internet.

A

False

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8
Q

Video content can be placed on the internet using the same approach as a blog.

A

True

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9
Q

The internet is a hyperlink based system that uses a client/server model.

A

False

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10
Q

A telecommunication protocol is any material substances that carries electronic signal to support communications between a sending and receiving device.

A

False

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11
Q

The institute of electrical and electronics engineers is a leading standards-setting organization whose IEEE network standards are the basis for many telecommunications devices and services.

A

True

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12
Q

A client is any computer on a network that sends messages requesting services from the servers on the network.

A

True

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13
Q

The Asia-Pacific region has overtaken North America as the region with the largest B2C sales and now accounts for over one-third of total worldwide B2C sales.

A

True

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14
Q

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

A

True

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15
Q

An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations

A

True

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16
Q

In the past, market segmentation has been easy for B2B marketers because firmographic data was easy to obtain

A

False

17
Q

Consortium-operated exchanges are open to any set of buyers and sellers within a given market

A

False

18
Q

Consumers who have enrolled in mobile banking and downloaded the mobile application to their cell phones can check their credit card balances before making major purchases

A

True

19
Q

Smart card use is restricted to data associated with financial transactions

A

False

20
Q

smart cards are less protected from misuse that conventional credit, charge, and debit cards because the smart card information is not encrypted

A

False

21
Q

If you abandon an online shopping cart, the seller does not care what you were shopping for.

A

False

22
Q

With an online transaction processing system, each transactions is accumulated over a period time and prepared for processing in a large batch of similar transactions.

A

False

23
Q

The main difference between batch processing and online transaction processing is in the timely update of data

A

True

24
Q

it is acceptable for transaction processing systems to capture inaccurate data

A

False

25
Q

small and medium size companies do not employ enterprise systems

A

False

26
Q

the elimination of organizations that operate between the producer and the consumer is called ___.

A

Disintermediation

27
Q

business analytics can be used only for forecasting future business results

A

False

28
Q

the data for BI comes from many sources

A

True

29
Q

a marketing manager who does not have deep knowledge of information systems or data

A

False

30
Q

some insurance companies can detect fraudulent claims using BI software

A

True

31
Q

data scientists do not need much business domain knowledge

A

False

32
Q

for an organization to get real value from its BI efforts, it must have a solid data management program

A

True

33
Q

creative data scientists- a key component of BI efforts is an organization- are people who are primarily focused on coming up with novel ways of analyzing data

A

False

34
Q

data governance involves identifying people who are responsible for fixing and preventing issues with data

A

True

35
Q

in OLAP data cubes, you would likely find numeric measures categorized by time and geography

A

True

36
Q

online analytical processing is another name for enterprise application

A

False

37
Q

data cubes can be created on ad hoc basis. there is no need to create them ahead of time

A

False

38
Q

data mining is used to explore large amounts of data, looking for for hidden patterns that can be used to predict future trends and behaviors

A

True