Exam 2 Flashcards
The internet is the infrastructure on which the web exists
True
Sensors that can monitor and report on data about traffic and parking conditions are part of a network of physical objects known as the Internet of Technology
False
Cascading Style Sheets are specialHypertext Markup Language tags to globally define font characteristics for a variety of page elements as well as how those elements are laid out on a webpage
True
Like other programs, Java software can run only on specific types of computers.
False
JavaScript can be used to validate data entry in a Web form.
True
Twitter is a microblogging service.
True
A podcast is a video broadcast over the internet.
False
Video content can be placed on the internet using the same approach as a blog.
True
The internet is a hyperlink based system that uses a client/server model.
False
A telecommunication protocol is any material substances that carries electronic signal to support communications between a sending and receiving device.
False
The institute of electrical and electronics engineers is a leading standards-setting organization whose IEEE network standards are the basis for many telecommunications devices and services.
True
A client is any computer on a network that sends messages requesting services from the servers on the network.
True
The Asia-Pacific region has overtaken North America as the region with the largest B2C sales and now accounts for over one-third of total worldwide B2C sales.
True
Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.
True
An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations
True
In the past, market segmentation has been easy for B2B marketers because firmographic data was easy to obtain
False
Consortium-operated exchanges are open to any set of buyers and sellers within a given market
False
Consumers who have enrolled in mobile banking and downloaded the mobile application to their cell phones can check their credit card balances before making major purchases
True
Smart card use is restricted to data associated with financial transactions
False
smart cards are less protected from misuse that conventional credit, charge, and debit cards because the smart card information is not encrypted
False
If you abandon an online shopping cart, the seller does not care what you were shopping for.
False
With an online transaction processing system, each transactions is accumulated over a period time and prepared for processing in a large batch of similar transactions.
False
The main difference between batch processing and online transaction processing is in the timely update of data
True
it is acceptable for transaction processing systems to capture inaccurate data
False
small and medium size companies do not employ enterprise systems
False
the elimination of organizations that operate between the producer and the consumer is called ___.
Disintermediation
business analytics can be used only for forecasting future business results
False
the data for BI comes from many sources
True
a marketing manager who does not have deep knowledge of information systems or data
False
some insurance companies can detect fraudulent claims using BI software
True
data scientists do not need much business domain knowledge
False
for an organization to get real value from its BI efforts, it must have a solid data management program
True
creative data scientists- a key component of BI efforts is an organization- are people who are primarily focused on coming up with novel ways of analyzing data
False
data governance involves identifying people who are responsible for fixing and preventing issues with data
True
in OLAP data cubes, you would likely find numeric measures categorized by time and geography
True
online analytical processing is another name for enterprise application
False
data cubes can be created on ad hoc basis. there is no need to create them ahead of time
False
data mining is used to explore large amounts of data, looking for for hidden patterns that can be used to predict future trends and behaviors
True