Exam 2 Flashcards
Chapter 7 and 8
currently, what percent of US households has a DVR?
50%
______ refers to the capacity of individuals to attend to an process information
Ability
which type of group’s presumes perspectives or values are used by an individual as the basis for their current behavior?
reference group
which of the following is NOT a criterion used to classify groups?
number of members
criterion: membership, strength of social tie, type of contact, attraction
which of the following is a characteristic of a consumption subculture?
an identifiable hierarchical social structure
a set of shared beliefs or values
unique jargon, rituals and modes of symbolic expression
groups with negative desirability are referred to as
dissociative reference groups
_____ is the assignment of meaning to sensations
interpretation
Jeep owners that attend events sponsored by Jeep and Star Trek “Trekkies” are examples of
consumption subcultures
an individual fulfilled groups expectations to gain a direct reward or to avoid a sanction. Which influence is this?
normative
for which product category would a reference group’s influence be strongest?
running shoes
which of the following is considered an individual factor affecting attention?
motivation
the minimum amount that a stimulus can differ from another with the difference still being noticed is referred to as the
just noticeable difference
the manner in which innovations spread throughout a market is referred to as the
diffusion process
perception is a process that begins with consumer exposure and attention to marketing and ends with consumer
interpretation
______ is a series of activities by which stimuli are perceived, transformed into information, and stored
information processing
which is the correct order of the four steps in information processing?
exposure, attention, interpretation, memory
attention is determined by which factors?
stimulus, situation, individual
which of the following is NOT considered a stimulus factor affecting attention?
clutter
the voluntary nature of online offerings where consumers “opt in” to receive email-based promotions is often referred
permission-based marketing
affective interpretation is a process whereby stimuli are placed into existing categories of meaning
False
group
two or more individuals who share a set of norms, values, or beliefs, and have certain implicit or explicit defined relationships to one another such that their behaviors are interdependent
reference group
a group whose presumed perspectives or values are being used by an individual as the basis for his or her current behavior
groups can be classified by:
membership (yes/no)
strength of social tie (primary/secondary)
type of contact (direct/indirect)
attraction (positive/negative)
- aspiration (+)
- dissociative (-)
consumption subculture
- identifiable hierarchy
- set of shared beliefs and values
- unique jargon and rituals
(sneaker heads)
