exam 2 Flashcards
Competitive advantage:
- providing greater value for customers than competitors can, ultimate outcome **
Combines theory
industrial organization economies
Threats of substitute
function product or service replaceable not from a direct competitor.
model framework:
clusters different firms into groups
Based on key strategy dimensions
example: design firm in a bigger company
RBV
- resource based view
- sees resources as key to superior firm performance
VRIO
not a firm level conducted for the firm resources
V: valuable
R: rare
I: cost to initiate
O: organized to capture the value of the resources/ capabilities
Differentiation strategy:
create higher value than competitors
Charge higher prices
Keep the cost structure
Offer services with unique offerings
S curve pattern of innovation:
slow initial progress, then rapid progress, then slow again as tech matures and reaches its limit in the market; tech improves in performance, bc of new design or new materials & new generations
Tech cycle:
birth of new tech, ends when that tech reaches its limit and is replaced
Innovation streams:
patterns of innovation over time that can create sustainable competitive advantage
Tech discontinuity:
unique combo of existing tech that creates a significant breakthrough in performance or function
Discontinuous change:
tech substitution & design competition
Dominant design:
new accepted market standard for tech, failing to adopt this dom design may result in tech lockout
Incremental design:
altering the dominant design by lowering costs & improving functions
Organizational decline:
occurs when orgs don’t recognize need for change
5 stages of organizational decline:
Blinded, Inaction, Faulty action, Crisis, Dissolution