Exam 2 Flashcards
What is a macroscopic approach vs microscopic approach?
microscopic looks primarily at individual level (e.g. bedside interventions), and macroscopic looks at the population and community issues
What is the Health Belief Model?
Examines individuals behaviors and what influences them. Individual must be motivated. Perception is important
Perception-Decision-Cue to Act-Self Efficacy-Action
What are the different perception problems?
Perceived susceptibility, severity, benefits, and
barriers
What is the Transtheoretical Model?
Also called the stages of change.
Precontemplation- contemplation-preperation-action-maintenace
What is the Socio-Ecological Model?
used to better understand human behavior. looks at the interaction with macro systems to the micro systems. Showing how society, community, and relationships effect the individual. Must intervine at ALL levels.
Very broad
What is the Diffusion of Innovation
The idea that and idea or product spreads through a population over time.
e.g. influencers on tiktok endorsing something and it will slowly spread through the population. (covid vaccine, reproduction health)
What are the different kinds of followers with diffusion theory?
innovators - early adopters-early majority-late majority- laggards
What are empowerment theories?
A community focused (MACRO) theory that examines social structures that cause certain groups that experience health disparities.
e.g. gender, racism, education, health literacy, class, LGBTQ+
What are 5 steps of the theory of change?
- Impact- the change you expect to see or identifying the problem (windshield survey)
- outcomes- the intended change or broader benefits of the work.
- outputs- the immediate results
- Activities- specifics of what needs to happen to make the change
- Input- what resources are needed to insure that activities are happening.
What is Health Communications?
the use of communication strategies to inform and influence individual decisions that enhance health. can be videos, social media, radios, etc.or organizations such as CDC or WHO
What is the purpose and goals of health communication?
increase the number of people who talk about their health, number of health departments or programs, increase health literacy, and increase health care providers who check their understanding
What are the steps of the health communication process?
-planning and strategy development
-Developing and Pretesting, Concepts Messages, and Materials
- Implementing the Program
-Assessing Effectiveness and Making Refinements
Describe the planning and strategy step in health communication
creating goals and how you plan to achieve your goals
Describe the Developing and Pretesting, Concepts Messages, and Materials step in health communication
Putting your goals into action and forming your program or product
Describe the implementation step in health communication
Actually implementing your communication product
Describe the assessing effectiveness and refining step in health communication
determining if your product works and adjusting as needed
What is health education?
any combination of learning experiences designed to cause voluntary behavior conducive to health in individuals, groups or communities
Can be cognitive, affective, or psychomotor domains
What are the different types of literacy?
Functional/Basic (reading and writing)
Communicative/Interactive (ability to understand use info)
Critical (ability to analyze and use info in real life)