Exam 2 Flashcards
Definition of remarketing
The practice of displaying ads to web users who have
previously visited a website
Definition of cost-per-mille bidding
Cost per 1,000 impressions
Definition of cost-per-acquisition
Advertisers pay only when the ad results in a conversion
Definition of display ad
online graphic advertising through banners, text, images, video, and audio
Creating an email list
Creating an email marketing campaign:
1. Building list
2. Creating good content
3. Maintaining list
How often should a company send emails? And at what time of the day?
– As often as it can create valuable content
– Whenever customer response will be highest
Types of triggered emails
-Abandoned Cart
-In-store Purchase
-Past Purchase
Email segmentation methods
- Past purchases
- Past email response
- Customer preferences
- Demographics
- Location
- Device
Metrics that can be used to measure the success of an email campaign and definition of
each metric
- Open Rate
- Click-through Rate
- Conversion Rate
- Order Value
- List Churn
Methods that can be used to avoid spam filters
Cleaning the email list
Opt-out vs. opt-in vs. confirmed opt-in vs. double opt-in
Objectives of social media marketing plans
- Defining the objective
- Choosing the platform(s)
- Planning the content
- Distributing and promoting the content
- Measuring success
Virality and elements taken into account in the virality formula
number of users gained/initial users
Definition of social listening
Social sentiment- tracking of social media conversations related to
the company/brand
what makes partnerships successful?
– The influencer’s following includes potential customers for
the brand
– The influencer’s liking for the brand is believable
