Exam 2

Question 1

A consumer’s attitudes, interests, and lifestyles are referred to as:

Answer 1

Psychographics

Question 2

Which element of the marketing mix is the most visible and flexible?

Answer 2

Price

Question 3

_______________ is the process of using a name, design, symbol, or any combination of the three to help differentiate a sport product from the competition.

Answer 3

Branding

Question 4

Because sport is ________________, marketers often sell items such as T-shirts that serve as lasting reminders of the overall sport experience.

Answer 4

Perishable

Question 5

Players, owners, and team management are ______________ factors that affect the market climate

Answer 5

Internal

Question 6

What do the letters stand for in the term SWOT analysis?

Answer 6

strengths, weaknesses, opportunities, threats

Question 7

Define what a sponsorship is and give an example of one in sports.

Answer 7

are a way for a company to put their brand name out there for people to see. Example: Metlife

Question 8

One of the most important roles of sport marketing is carrying out the_____________ of an organization

Answer 8

mission

Question 9

When a sport organization develops a pricing strategy and analyzes laws pertaining to government regulations and the economic situation, it is taking into account which factor?

Answer 9

climate

Question 10

When a sport organization develops a pricing strategy and analyzes the costs involved in producing the product, it is taking into account which factor?

Question 11

Giveaways, coupons, and free samples are examples of:

Answer 11

sales promotions

Question 12

“To some fans, a high-scoring game is exciting. To other fans, it is boring.”This statement illustrates which of the following aspects of sport?

Answer 12

sport is subjective

Question 13

Which of the following is defined as being “the consumer’s perceptions and set of beliefs about a brand which, in turn, shape their attitudes”?

Answer 13

brand image

Question 14

Name at least 2 differences between advertising and publicity.

Answer 14

publicity -> is what others say about the company
advertising -> what the company says about it’s product

Question 15

What type of seating assures spectators a specific seat, in a specific row, in a specific section at the event?

Answer 15

reserved seating

Question 16

A document that illustrates all requirements and elements (itinerary) of an event is referred to as a:

Answer 16

work order

Question 17

A generic document that uses standard language and a fill-in-the-blanks format is called a _______________________.

Answer 17

boilerplate

Question 18

Effective signage is a component of crowd control.

Answer 18

true

Question 19

Subcontracting management services to an independent contractor is called___________________.

Answer 19

outsourcing

Question 20

According to the textbook, what type of facility would a softball complex be classified as?

Answer 20

single purpose

Question 21

The legislation that provides civil rights for citizens with disabilities by prohibiting discrimination in places of public accommodation is called the

Answer 21

the americans with disabilities act (ADA)

Question 22

Name at least 2 things you need to address with regard to facility scheduling.

Answer 22

1. make sure there is no scheduling conflict
2. what time frame will fit with the scheduling

Question 23

Name at least 3 policies you may choose to implement (or issues you would need to address) if you were to serve alcohol at your facility.

Answer 23

1. after a certain period of a game stop sales of alcohol
2. opening of bottle cans
3. check ID of every person who chooses to purchase alcohol

Question 24

Moving from public to private management is called ______________.

Answer 24

privatization

Question 25

Name at least 3 types of emergencies a facility needs to prepare for.

Answer 25

1. Weather
2. crowd disturbance
3. fire

Question 26

We discussed the building of SoFi Stadium in class; how much did it cost to build this stadium?

Answer 26

$5 billion

Question 27

What type of sports facility has become the most popular to build at this point in time?

Answer 27

multipurpose

Question 28

With regard to facility management, what does RFP stand for?

Answer 28

request for proposals