Exam 2 Flashcards
Define the basic economic concepts of demand
Demand: limited resources influence consumer emand for health care
Law of demand
decrease price, increase quantity demanded
Increase price, decrease quantity demanded
The cheaper something is, the more we want
The more expensive, the less we can afford
As price goes up, quantity decrease
Explain A,B,C Demand Curves, See quizlet
A: movement along demand curve, change in quantity demanded depdeing on a product or service, as you chang
Prices it impacts the goods or service, we do not see this in healthcare, not representative
B: even though the price changes, quantity does not change. Pay any amount for that good or service, do not see
This in healthcare. Not willing to pay any price. Example: child with genetic condition, 100% die before 5
But there is a cure, new gene therapy, extend life expactency, willing to pay any amount of money to save life, not
Typical of what we see in healthcare but there is an exception.
C: shift in the demand curve or change in demand. Best fit for what happens in healthcare. Even though price
Doesnt change, there are factors that can impact our demand for healthcare services.
Which demand curve is most representative of healthcare
C
Change in demand
C: shift in the demand curve or change in demand. Best fit for what happens in healthcare. Even though price doesn’t change, there are factors that can impact our demand for healthcare services.
In healthcare, we do not manipulate price, OTC products is an example of one only. What drives? Need not dema
We are going because it is driven by need.
Explain the factors that cause a change in the demand or supply of a product or service.
- Prices of related goods
– Brand vs. generic, preferred vs. non-preferred drugs on formulary - Money income of consumers (higher income, more elective surgeries, brand name drugs)
– Elective procedures, brand drugs vs. self-treatment - Number of consumers in the market
– Aging population, new drug indications - Attitudes, tastes, and preferences of consumers
– Behavior impacted by popular trends, social influence, peer pressure - Consumer expectations with respect to future prices and income
– Fear of flu vaccine shortage leads to increased demand for flu vaccines, fill all prescriptions before deductible goes up on january 1st
How Might Insurance Coverage Impact demand?
increase demand becuase now services can be used
How Do Drug Ads Impact Demand?
Number of consumers, attract more people to using your drug (3)
Trying to impact peer pressure or preferences for particular drug (4)
How Do Providers Impact Demand?
prescribe more
Who responds to drug ads more,insured or uninsured patients? Why?
insured because it might be covered
An insurer lowers copayments for generic drugs to $5 and keeps copayments for brand name drugs at $10.
The demand for (use of) generic drugs does not increase. Why?
Elasticity of demand
Might have changes in prices, if there is a change in price, elasticity of demand explains how responsive is the reaction to a price change. Do not try to explicitly change demand but when it does what is the reaction
Elasticity of Demand, see quizlet for curves
A: most elastic, most responsive to a price change, price sensitive
Ex. choosing a gas station, even by a few cents, large changes in the quantity of gas demanded at particular place because lot of places to go, drive across town to save cents even if you lose money in long run.
University :3.55, 10 cents cheaper, drive extra miles to get gas cheaper
Small difference in price, large change in quantity demanded
B: more vertical, not as flat the slope. Inelastic slope.
Large price change to change quantity of a good that is demanding. Insensitive to price
Very little impact on good
C: perfectly inelastic good, can change the price all you want and wont change the impact or demand. Pay any price you want
Best elastic curve for healthcare
Best fit for healthcare? B
Need large changes in price to impact demand but does not have a huge impact.
Even large changes in price will have a small impact.
Not jumping from doctor to doctor because a couple bucks cheaper
Explain the factors that impact the elasticity of demand of a product or service
Availability Of Substitutes(more substitutes=more elastic)
– Role of complements (demand for two products change together)
– Broader description = more inelastic; narrower description = more elastic
* Broad: antifungal (no alternatives); Narrow: specific agent (many alternatives)
Increase price, demand goes down, demand for all the other goes up even though did not change prices of any other antihistamines. More elastic, multiple to choose from. More substitutes=more elastic
Diabetic, need to buy all the components like monitor, lancet, change demand for all other products. Increase price of monitor, demand for all the products goes down. Prices go down, increase demand
Only use antifungal, no alternatives, inelastic demand.
Class of drug antifungul: no alternatives, inealastic
More elastic, if you look at specific antifungul product.
Same idea and depending on therapeutic class or specific product can impact the elasticity of demand
- Price Relative To Income
– More expensive = more elastic
Bigger proportion of our impact = more elastic than inexpensive purchases
House or car, think about purchase vs dollar candy bars,
- Necessity vs. luxury – Luxury = more elastic
Type one diabetic need insulin, demand is inelastic, pay lots of money for product to stay alive
Demand for eyelash serum, not necessity, elastic
- Shortrun And.long run
– Tradeoff between time and money; long run = more elasticShort term or long term
Longer time frames, longer time more alternatives, substitutes or wait for prices to go down.
Short term: emergency, demand inelastic, no time to invest in alternatives.
Price of gas increases: short term: still need to get to work or school, get gas in car, demand is inelastic have to still do these things
Long run: have time to consider alternatives, hybrid cars or buy a bike. Cheaper alternatives, elastic.
Exam questions: (when a price does change, how does that impact demand)
…
Is the demand for prescription drugs elastic or inelastic?
Does prescription drug insurance increase or decrease the elasticity of demand for prescription drugs?
What role does the MD play in influencing a patient’s elasticity of demand for prescription drugs?
changes in quantity demanded
assumes price of good/service changes
what is our demand for a good/service as price changes
price vs quantity
change in demand
assumes price of good/service held constant
what impacts our demand for a good/service at that price
elasticity of demand
assumes price of good/service changes
how does a change in price impact our willingness to pay for a good/serivce?
Supply
similar to demand but from supplier perspective
Increase price,increase quantity supplied
Decrease price, decrease quantity supplied
Upward slope, as price increases, the supplier is williong to increase quantity they provide, make more of it, make more money
Price goes down, produce less of it, not as profatiable,
Change in quantity supplied vs change in supply
change in supply not caused by change in demand (independent)
Factors leading to change in supply:
1.Techniques of production
– Impact of technology (equipment, supplies, production methods,
management)
2. Number of sellers in market – More sellers = more supply
3. Resource costs
– Materials, wages, taxes, etc.
– Drug shortages; government subsidies or tax breaks
4. Prices for related goods
– Price change one for one good impacts supply of related goods
5. Seller expectations with respect to future prices and income
– Upcoming vaccine shortage leading to increased short-term
production or withholding supply from market
perfect competition
Standard structure for many industries
– Characteristics
* Many buyers and sellers – no concentration of power
* Freedom of entry and exit – enter/leave at will
* Standardized products – many interchangeable substitutes
* Full and free information – complete knowledge of prices, quality
* No collusion
– each organization acts independently
Monopolistic competition
relies on product differentiation
supply side: Monopoly
Monopoly: one seller (brand name drugs)
Ex. mylan-epipen pricing
Supply side: Oligopoly
Multiple sellers of similar products (antihistamines)
Demand side Monopoly
– one buyer (government purchasing health care)
Demanded side oligopoly
– many sellers, few buyers (insurers/PBMs)
Explain how the economics of health care is different from the economics of other
industries.
- Numbersofbuyersandsellers
- Entry and exit(licensing,accreditation,etc.)
- Variation in products,services,and quality
- Full and free information
- Inelastic demand
- Universal demand
- Unpredictability of illness
- Healthcare as a“right”
- Supplier-induced demand
- Third-partyinsurance and patient-induced demand
Describe how the economic performance of the health care system could be improved.
Some people say market forces will not work why?
Strategies used to reduce costs in other industries don’t work in health care
– Increase supply (e.g., more providers and facilities)
– Increase competition (e.g., compete on price)
* Too much concentration of power (monopoly > competitive)
– Need for increased government role
– Regulate health care as a public utility
– Approach used in other countries
Can economic performance of the health care system be improved
Some say market forces will work? How?
1.Make patients aware of prices and costs
* Itemized receipts, vary patient cost sharing
2. Provider feedback about performance
* Role of autonomy / freedom to practice medicine?
3. Reimbursement incentives / penalties
* Prospective payments (transfers risk to providers) * Medicare bonus payments & penalties
4. Balancing cost and value
* Patients isolated from costs = increased demand for services
(patient-induced demand)
* Exclude low value care to prevent waste of health care resources
List price
– Estimated average price for a drug (“sticker price”)
– Often publicly disclosed
– Price before discounts & rebates
* Usually not a true representation of what is actually paid!
Net Price
– Actual price paid for drug
* Closely guardeds ecret!
– Price after discounts & rebates
* Less than or equal to list prices
Estimated Price
– Payer estimate of net prices
– Commonly determined based on list prices
* May or may not be an accurate guess!
Goals of drug pricing?
Manufacturers
Wholesalers
Pharmacies
Patients
Describe the factors that influence pharmaceutical
Manufacturer sets the list price (wholesale acquisition cost (WAC)
Prices determined based on:
– Production costs
– Research & development costs*
– Taxes and other costs
– Profits
* Problem: List price doesn’t reflect actual costs!
Proportional allocation of revenue 2003-2015,
Research is 17%, profits 20%, marketing 30%, taxes 5%
Top 10 most profitable industires: pharma generic 30% and pharma major 25.5%
manufacturer drug prices and the rationale for those prices.
Manufacturer rationale:
Cost of research & development
– $2.6 billion for an average drug
– Increasing complexity of biologic drugs
* Potential for savings to the healthcare system
– Hepatitis C drugs ($84k) vs liver transplant ($600k)
* Strategic position relative competing products on the market or in the pipeline
– Innovative vs “me-too” drugs
Describe the factors influencing how much wholesalers pay for drugs and associated pricing terms.
Purchase drugs from manufacturers
* Negotiate drug prices based on WAC
– Discount examples: volume discounts, prompt pay discounts, sale of short-dated products, performance metrics, etc.
* Work with relatively small margins
– Reinforces need for efficient operations
– Relatively small contributor to drug prices
Wholesaler buying drugs from manufacturer
– List price:
-Net Price:
– List price: wholesale acquisition cost (WAC)
– Net price: average manufacturer price (AMP)
- AMP
actual price paid by wholesaler
– Typically pay WAC–2% to WAC–5% for brand drugs
– Deeper discounts on generic drugs
* Usually more profitable
Specialty wholesalers:
Specialty drugs differ in important ways from traditional medications
– High cost
– Potential for more frequent or severe side effects
– Typically have additional education and monitoring requirements – Limited or exclusive product distribution
* Specialty wholesalers provide specialized services for specialty drugs
– Ensure drugs meet handling, storage, delivery, and documentation requirements
– Ensure product integrity and reduce the risk of counterfeiting or tampering
* Primarily serve specialty pharmacies and health systems – More info in specialty pharmacy lecture!
Describe the factors influencing how much pharmacies pay for drugs and associated pricing terms.
Pharmacies purchase drugs from wholesalers
– May also buy from manufacturers
* Negotiate drug prices based on WAC
– Discount examples similar to wholesalers
– Size of discounts tied to market power
* Chain vs independent pharmacies
– Group purchasing organizations (GPOs)
* Combined purchasing power for small pharmacies
* Profitability tied to buying/selling prices
Pharmacy buying drugs from wholesaler
List price:
Net Price:
– List price: average wholesale price (AWP)
– Net price: actual acquisition cost (AAC)
AWP
- AWP = estimated price paid by pharmacies – AWP≈WAC+20%
– Historically used as basis for reimbursement – Heavily criticized price – fallen out of favor - Not reflective of true market prices
- Easily manipulated
AAC
- AAC = actual price paid by pharmacies
– Prices vary considerably by drug (brand ≈ AWP–17%) – Deeper discounts on generic drugs = more profitable
Describe the factors influencing how much patients pay for drugs and associated pricing terms.
Purchase drugs from pharmacies
* “Self pay” system when no insurance involved – E.g., uninsured or choose not to use insurance
– Indemnity insurance structure
– ~10% of prescriptions dispensed
* Pay full retail price for drugs
– Usual & customary price (U&C)
* Often referred to as “cash price”
* Impact of coupons, discount cards, etc.?
What factors do pharmacies consider when determining the price of a drug
U&C price
Describe the following components of pricing from the pharmacy’s perspective:
Overall goal
payment accurately reflects costs, need to bring in more, cost them to dispense, go out of business
– What happens if it does not?
Drug ingredient cost
What pharmacy pays for drugs
Cost of dispensing
– Costs other than drug (salaries, benefits, electricity, rent, etc.)
*include “Reasonable” profit, usual and customary price appropriately, make profit. Set too low, lose money, set too high, go elsewhere
If pharmacy wants to know how much they pay for their drugs, what pricing term do they look at?
Actual acquistion cost (they pay to get it from the wholesaler)
Get payed enough for the drug ingredient price
How can a pharmacy increase profits?
Cuts staffing, impact cost of dispensing
Use of automation,
Mail order pharmacies
Negotiate for bigger discounts and rebates
Filling more prescriptions, cost of dispensing
Increase U&C price that you charge, some level of risk
U&C price =
drug ingredient cost (product) + cost of dispensing (service) + net profit
Vary from drug to drug.
Uninsured
less than 10% use this model
Chain profits
Manufacturers WAC $250, AMP= WAC-5%= 237.50 —> wholesalers—> AWP= WAC+20% =$300, AAC= WAC-4% =$240 pharmcies U&C=$300–> patients
Wholesaler buys from manufacturers, WAC list price as $250, wholesalers can negotiate 5% discount and paid AMP.
Pharmacy buys drug from wholesaler, AWP
They are going to negotiate with wholesaler, need to sell for more than bought from manufacturers
Wholesaler profit: $2.50 sold it for 240 and wholesaler bought it for 237.50, not a huge profit so efficiency is important
U&C: selling for $300, buying it for $240
Pharmacy profit: $60
Describe the factors influencing how much PBMs pay for drugs and associated pricing terms.
Play fundamental role in negotiating prices paid for drugs
– Primarily interact with manufacturers & pharmacies
* Employers / health plans contract with PBMs to
manage drug benefits
– Expect decreased costs, improved quality & safety, etc.
Components of pricing:
– Administrative costs
* E.g., claims processing, disease management programs
– Performance metrics
* E.g., customer service, clinical quality, cost management
– Drug rebates from manufacturers
Third-Party Prescription Industry
Third Party Prescription Industry:
Acquisition Of Prescription Drugs Involves Multiple parties
– Patient, prescriber, pharmacy, PBM
* Third party payer: Any entity other than the patient
or health care provider that reimburses and manages
health care expenses
– Insurance companies, PBMs, governmental agencies,
managed care organizations, employers, etc. – >90% of drugs paid by a third party
* Contributes to complexity of healthcare system
– Not directly involved in patient care, but influences decisions made throughout process
PBM activities
PBM activites:
Negotiating with pharmacies for reimbursement / payment of prescription drugs
2. Negotiating with pharmaceutical manufacturers for drug rebates
Describe the structure and goals of contracts between pharmacies and PBMs and why a pharmacy may decide to accept or reject a contract.
Contract between pharmacy and PBM
- Participating pharmacy agreements
– Stipulate services to be provided by contracting pharmacies in
exchange for a specified reimbursement - Participating or in network pharmacies; preferred pharmacies
- Contracts specify roles and responsibilities
– Services To Be Provided(e.g.,dispensedrugs,counselpatients,MTM)
– Specify Reimbursement Amounts(e.g.,fordrugorserviceprovided) – Other details(e.g.,planlimitations,exclusions,audits) - Goals for contracts
– PBMs:↑patient access to pharmacies,↑quality,↑safety,↓costs – Pharmacies:↑prescription volume,↑profits - Contracts are negotiated between pharmacy and PBM – Balance Between Costs and access
Pharmacy contract Example:
Pharmacy Contracts:
Pharmacy AAC: $240
* U&C price of a drug: $300
PBM Reimbursement:$229
* Patient Copay: $25
* Total Payment To Pharmacy:$254
* Why Might A Pharmacy Agree To This? – (They may decide not to!)
Paying 240 and getting 254, make a small profit every time you dispense this drug.
Why do pharmacies accept contracts:
↑ prescription volume
– PBMs negotiating on behalf of many patients
* ↑ business, leverage business, negociate for cheaper prices
– Make up lost profits in another area
* U&C price for uninsured patients goes up, control over price
* Sales Of Non-prescription products(e.g.,OTCs,food,etc.) most pharmacies have OTC sections
– Loss of business if refuse contract
* Continue to see patients
* Don’t Evaluate Things if contract is in their best interest,
– Need to ensure PBM and pharmacy following contract
– Need to ensure profitability
Describe PBM drug reimbursement and associated pricing terms.
goal
PBMs “buy” access to drugs & pharmacy services from pharmacies
* Goal: pay net (actual) price (AAC) want to know these prices, hard to know (ideal goal but dont know what it is)
Information available
list prices (WAC, AWP, U&C price) know these prices
Estimate price
insurance estimate of net prices using the list price. (could be very close to net price or very inaccurate)
What is the list price that is most relevant?
AWP (know the AWP, wish they knew AAC)
PBMS save money through
estimating good net prices
Estimation approach used by PBMs:
– Estimated acquisition cost (EAC)
– Estimated acquisition cost (EAC)
Approximates purchase price using list price minus a percentage
– E.g., AWP–20% (reimburse pharmacies with this price), WAC + 2% list plus or list minus, historically AWP most commonly used
Pharmacy income
Difference between AAC & EAC
cost containment approaches
– Purpose: prevent overpayment for generic drugs
* Maximum allowed prices based on average market prices
1st approach for PBMS
1st approach:
– Federal upper limit (FUL) (max price they will pay for that drug)
* Only applies to state Medicaid programs
* Requires 3+ drug products on the market, set price drop and list prices
2nd approach for PBMS
2nd appraoch
– Maximum allowable cost (MAC)
* Differs for each payer (public vs private, varies by PBM) (vary from payer to payer) (no certain number of drugs on market) (caps so they do not pay any higher to prevent overpayment for generic drugs)
* Not available for all generics (e.g., new generics)
* Example: WI Medicaid average MAC = AWP–65%
Prevent overprice on generic drug only
How is ingredient cost determined?- Payer perspective
– EAC: best guess by PBM of what is costs pharmacy to acquire drug – May overestimate or underestimate actual cost – implications?
- How is dispensing fee determined?Payer perspective
– Fixed amount paid to pharmacy for each prescription dispensed
– Negotiated between pharmacy and PBM * Pharmacy wants high, PBM wants low
- How is patient cost sharing determined?Payer perspective
Function of insurance policy
– Copayment, coinsurance, deductible
* Total Payment = Payer cost + Patient cost shari
Payer perspective
Payer cost =
ingredient cost (product) + dispensing fee (service) - patient cost sharing
Pharmacy perspective reimbursement overall goal
Overall goal: payment accurately reflects costs
Total payment
Pharmacy perspective reimbursement
Total payment: total payment received for drug – Includes PBM and patient payments!
* Drug ingredient cost
* Cost of dispensing
Profit? Pharmacy perspective reimbursemen
– Reimbursement > pharmacy costs = profit
Loss Pharmacy perspective reimbursemen
– Reimbursement < pharmacy costs = loss
Pharmacy perspective reimbursement
total payment=
drug ingredient cost (product) + cost of dispensing (service) + net profit
“Lesser of” provision:
contracts state PBM will pay lowest of 3 approaches:
1. EAC + dispensing fee
2. MAC + dispensing fee
3. Pharmacy’s usual and customary charge
Private payer example:
- [AWP–16% to AWP–22%] + dispensing fee or
- MAC + dispensing fee or
Typical private PBM dispensing fees ≈ $1.50 to $3.00 - U&C cost (rarely)
U&C costs already include dispensing costs!but in reality costs $10-15 to dispense.
Reimbursement in community pharmacies
Dispensing fees vs actual costs
–Professional fee, cost of the service
–Wisconsin: mean = $15.00 (low volume), $9.73 (high volume) (2017)
- Problems with low fees & low drug reimbursement?
Cant make up the losses, lose revenure and profits, out of buisness.