Exam 2 Flashcards
Anecdote
A short, amusing, and/or interesting story about a real incident or person
Testimonial
A formal statement testifying to benefits received
Case study
An intensive analysis of an individual
Vivid information
Information that is likely to attract and hold attention, and to excite the imagination
Vividness effect
Vividness of a story makes select information more accessible from memory
Correlation
A statistical term used to describe the degree to which two variables change in a pattern together
Correlation design/study
A type of research study wherein two or more variables and their relationship to one another are measured
Correlation coefficient
Statistic ranging from -1 to 1 that is computed by assessing the strength and direction of an association between two variables
Directionality problem
The inability to determine cause and effect between two variables that are correlated
Third variable problem
A correlation between two variables may be due to the common correlation between each of the variables and a third variable
Causality
Relationship between two variables such that change in one (IV) brings about change in the other (DV)
Correlational study
A type of study wherein two or more variables and their relationship to one another are measured
Experiment
A type of study that involves the direct manipulation of an independent variable while controlling for as many other variables that could influence the dependent variable as possible
Independent variable IV
Variable that is manipulated by the experimenter
Dependent variable DV
A variable being measured