Exam 2 Flashcards
True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.
True
A Twitter List is?
a curated list of twitter accounts
Using Twitter as a marketing tool allows businesses to ______. (check all that apply)
- connect with customers
- provide customer service
- discover what’s happening
- increase brand awareness
all of the above
How many images can you upload to Twitter per tweet?
1, 2, 3, or 4
4
A Twitter chat is _______.
a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation
Twitter Spaces is a way to conduct live ________ on Twitter.
audio conversations
Which of the following is NOT a twitter Ad objective?
(Awareness, consideration, conversion, direct messages)
direct messages
Which age group uses Snapchat the most?
(15-17, 18-24, 25-30, 30-45)
18-24
True or False: A Snapchat filter is dynamic and a Snapchat lens is static.
False
Which are the best days to post on Snapchat?
(The weekends, Monday-Friday, any days of the week, or Tuesday-Thursday)
any days of the week
Geo Filters are available based on ______.
(Location information or climate information)
location information
True or False: Snapchat allows users to incorporate music into snaps.
True
True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.
True
True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature
False
Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?
(Wendys, McDonalds, Burger King, Five Guys)
McDonalds
Which Snapchat feature allows users to try on and visualize products from brands worldwide?
AR Shopping Lenses
Which of the following is NOT a Snapchat Ad objective?
(Increase Snapchats, Build Awareness, Drive Consideration, Boost Conversions)
Increase Snapchats
Ben and Jerry’s leveraged _________to transport snap chatters into a colorful festival scene with music, dancing cows, and a Cookie Dough Peace Pop that users could pop for fun.
Augmented Reality
True or False: Pinterest’s platform growth was rapid within the first few months of being launched?
True
Pinterest components consist of
home feed, pins, and boards
True or False: You can use hashtags on Pinterest.
True
True or False: Descriptions will stay with an image as it gets re-pinned.
True
____ Pins, similar to Instagram or Facebook stories, are a multi-page canvas to share ideas. Idea Pins last forever, and include up to 20 pages of videos, images, stickers, and text.
Idea
True or False: Brands can turn an entire product catalog into product Pins.
True
True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics.
True
LinkedIn is the world’s largest ______.
professional network
True or False: Brands can host a live event on LinkedIn?
True
In 2022, LinkedIn introduced which two new ways for brands to grow and strengthen their communities?
Articles for pages and newsletters
According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.
Wallstreet Journal and Forbes
True or False: LinkedIn is considered the most effective platform for B2B lead generation.
True
What does the 4-1 rule state?
For every single piece of self-promotional content posted, share four pieces of content from others.
True or False: LinkedIn Influencers are selected by invitation only.
True
True or False: The Top Sponsored Influencer Video of 2021 was a video titled “I Bought The World’s Largest Mystery Box!”
True
True or False: YouTube is currently the largest search engine in the world.
True
The longer a video drags on, the lower / fewer its
retention
True or False: Transcripts and closed captions increase the search ranking of videos.
True
Which brand launched its own YouTube original series called “Upstanders,” sharing stories about ordinary people doing extraordinary things to create positive change.
(McDonalds, Starbucks, Target, Walmart)
Starbucks
Following the footsteps of other major social media platforms, in 2020 YouTube released a new short-form video creator called
Shorts
True or False: During COVID-19, YouTube partnered with YouTube personalities and influencers to create new content to entertain and educate viewers.
True
True or False: TikTok is one of the fastest growing social media apps in the world.
True
Which country did TikTok originate in?
China
Which company built a more human brand on TikTok by leveraging a spokesperson “Dave,” who is featured in the majority of their videos?
(Forbes, Wall Street Journal, or Washington Post)
Washington Post
Which of the following TikTok video features allows users to create videos with other creators, placing videos next to each other in a left-and-right layout?
Stitch or Duet
Duet
Which of the following TikTok video features allows creators to integrate scenes from another video into their own?
Stitch or Duet
Stitch
True or Fale: The TikTok algorithm gives preference to the number of followers an account has.
False
True or False: TikTok is built on a hashtag experience, as the Discover tab is organized by trending and popular hashtags
True
True or Fale: Overall, ads on TikTok are perceived as more favorable than ads on other platforms, with a 10% higher ad receptivity compared to other platforms.
True
