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Social Media Marketing > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

True or False: Twitter leveraged machine learning and automation during COVID-19 to take action against potentially abusive and manipulative content.

A

True

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2
Q

A Twitter List is?

A

a curated list of twitter accounts

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3
Q

Using Twitter as a marketing tool allows businesses to ______. (check all that apply)

  1. connect with customers
  2. provide customer service
  3. discover what’s happening
  4. increase brand awareness
A

all of the above

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4
Q

How many images can you upload to Twitter per tweet?
1, 2, 3, or 4

A

4

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5
Q

A Twitter chat is _______.

A

a discussion that occurs with the use of a predefined hashtag that links tweets together in a thread or conversation

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6
Q

Twitter Spaces is a way to conduct live ________ on Twitter.

A

audio conversations

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7
Q

Which of the following is NOT a twitter Ad objective?

(Awareness, consideration, conversion, direct messages)

A

direct messages

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8
Q

Which age group uses Snapchat the most?

(15-17, 18-24, 25-30, 30-45)

A

18-24

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9
Q

True or False: A Snapchat filter is dynamic and a Snapchat lens is static.

A

False

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10
Q

Which are the best days to post on Snapchat?

(The weekends, Monday-Friday, any days of the week, or Tuesday-Thursday)

A

any days of the week

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11
Q

Geo Filters are available based on ______.

(Location information or climate information)

A

location information

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12
Q

True or False: Snapchat allows users to incorporate music into snaps.

A

True

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13
Q

True or False: The majority of college students would purchase from a brand if sent a coupon on Snapchat.

A

True

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14
Q

True or False: Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature

A

False

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15
Q

Which company used a combination of AR Lenses and Snapchat Ads to increase job applications?

(Wendys, McDonalds, Burger King, Five Guys)

A

McDonalds

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16
Q

Which Snapchat feature allows users to try on and visualize products from brands worldwide?

A

AR Shopping Lenses

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17
Q

Which of the following is NOT a Snapchat Ad objective?

(Increase Snapchats, Build Awareness, Drive Consideration, Boost Conversions)

A

Increase Snapchats

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18
Q

Ben and Jerry’s leveraged _________to transport snap chatters into a colorful festival scene with music, dancing cows, and a Cookie Dough Peace Pop that users could pop for fun.

A

Augmented Reality

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19
Q

True or False: Pinterest’s platform growth was rapid within the first few months of being launched?

A

True

20
Q

Pinterest components consist of

A

home feed, pins, and boards

21
Q

True or False: You can use hashtags on Pinterest.

A

True

22
Q

True or False: Descriptions will stay with an image as it gets re-pinned.

A

True

23
Q

____ Pins, similar to Instagram or Facebook stories, are a multi-page canvas to share ideas. Idea Pins last forever, and include up to 20 pages of videos, images, stickers, and text.

A

Idea

24
Q

True or False: Brands can turn an entire product catalog into product Pins.

A

True

25
Q

True or False: A board is a collection of Pins presented as clustering of related ideas such as product categories, interests, and topics.

A

True

26
Q

LinkedIn is the world’s largest ______.

A

professional network

27
Q

True or False: Brands can host a live event on LinkedIn?

A

True

28
Q

In 2022, LinkedIn introduced which two new ways for brands to grow and strengthen their communities?

A

Articles for pages and newsletters

29
Q

According to a business Insider study, LinkedIn is perceived to be as trustworthy as _______.

A

Wallstreet Journal and Forbes

30
Q

True or False: LinkedIn is considered the most effective platform for B2B lead generation.

A

True

31
Q

What does the 4-1 rule state?

A

For every single piece of self-promotional content posted, share four pieces of content from others.

32
Q

True or False: LinkedIn Influencers are selected by invitation only.

A

True

33
Q

True or False: The Top Sponsored Influencer Video of 2021 was a video titled “I Bought The World’s Largest Mystery Box!”

A

True

34
Q

True or False: YouTube is currently the largest search engine in the world.

A

True

35
Q

The longer a video drags on, the lower / fewer its

A

retention

36
Q

True or False: Transcripts and closed captions increase the search ranking of videos.

A

True

37
Q

Which brand launched its own YouTube original series called “Upstanders,” sharing stories about ordinary people doing extraordinary things to create positive change.

(McDonalds, Starbucks, Target, Walmart)

A

Starbucks

38
Q

Following the footsteps of other major social media platforms, in 2020 YouTube released a new short-form video creator called

A

Shorts

39
Q

True or False: During COVID-19, YouTube partnered with YouTube personalities and influencers to create new content to entertain and educate viewers.

A

True

40
Q

True or False: TikTok is one of the fastest growing social media apps in the world.

A

True

41
Q

Which country did TikTok originate in?

A

China

42
Q

Which company built a more human brand on TikTok by leveraging a spokesperson “Dave,” who is featured in the majority of their videos?

(Forbes, Wall Street Journal, or Washington Post)

A

Washington Post

43
Q

Which of the following TikTok video features allows users to create videos with other creators, placing videos next to each other in a left-and-right layout?

Stitch or Duet

A

Duet

44
Q

Which of the following TikTok video features allows creators to integrate scenes from another video into their own?

Stitch or Duet

A

Stitch

45
Q

True or Fale: The TikTok algorithm gives preference to the number of followers an account has.

A

False

46
Q

True or False: TikTok is built on a hashtag experience, as the Discover tab is organized by trending and popular hashtags

A

True

47
Q

True or Fale: Overall, ads on TikTok are perceived as more favorable than ads on other platforms, with a 10% higher ad receptivity compared to other platforms.

A

True

Social Media Marketing (2 decks)

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