exam 2 Flashcards
1
Q
Elements
A
Tone, texture, type, colour, line, shape, form, point
2
Q
Principles
A
Contrast, Cropping, Pattern, proportion, balance, Hierarchy, Figure-ground, scale
3
Q
The brief
A
Client, Purpose, Audience, Context, Constraints and Expectations, presentation formats
4
Q
The purpose
A
Advertise, Promote, Identify, Depict, Teach, Inform, Guide
