Exam 1Marketing Environment ; Social Responsibility and Ethics in Marketing Flashcards
Key Term: Describing a population according to selected characteristics like population size, density, age, gender, ethnicity, income, occupation & other statistics
Demographics
Key Term: People born between 1965 and 1976; 15% of population in USA
Generation X
Key Term: People born between 1977 and 1994; 72 million in USA; children of baby Boomers
Generation Y
Key Term: People born since 1995
Millennials
Key Term: People born between 1946 and 1964; 76 million in USA
Baby Boomers
Key Term: The process of continually acquiring information on events occurring OUTSIDE the organization, to identify and interpret potential trends
Environmental Scanning
Key Term: Programs that combine the marketing mix to reflect attitudes, ancestry, communication preferences, and lifestyles of different racial identities.
Multicultural Marketing
Key Term: Quality, features and performance of a product, for a given price; should lead to satisfaction
Value
Key Term: Grassroots movement begun in 1960s to increase power and rights of consumers with regard to businesses
Consumerism
Key Concept: financial, media, government, citizen-action, local, general, internal community
Communities (‘Publics’)
Key Concept: Type of factors include inflation/recession & aggregate consumer spending
Macroeconomic Factors
Key Concept: Type of factors include consumer income & expenditure; gross income, disposable income, discretionary income
Microeconomic Factors
Key Concept: Social, Economic, Technological, Competitive and Regulatory are all:
Environmental Trends
Key Concept: Suppliers/Natural Resources, Intermediaries, Customers, Competition, and Communities are all _______ Factors.
Microeconomic Factors
Key Concept: Demographics, Culture, Economy, Technology, Legislation/Regulation/Political, and Competition are all _______ Factors
Macroeconomic Factors
