Exam Flashcards
We make sense of the world by using?
Non-Visual Analytic Device
What is the shift in the Humanities to prioritize literary texts and apply their analytical tools to society, visuals, and psychology?
Linguistic Turn
What is an effective analytical tool, as it interprets signs, allowing even obscure visuals to carry meaning.
Semiotics
Analyzing signs is appealing as it aligns with how people interpret texts and has been extensively tested over time.
Semiotics Principle
“reality” is usually a shorthand way of saying that some representations is what?
True to Life
_____ of mimesis, or imitation (the reproduction) of reality.
The Ancient Greek Notion
are images dating back to the Upper Paleolithic era, around 40,000 years ago. They are widely believed to be created by respected elders or shamans.
Cave or Rock Paintings
is a graphical symbol that represents an idea, rather than a group of letters arranged according to the phonemes of a spoken language, as is done in alphabetic languages.
Ideogram or Ideograph
“Ideogram” commonly refers to _______ writing systems like Egyptian hieroglyphs and Chinese characters. However, these symbols typically represent words or morphemes rather than pure ideas.
logographic
Source for all the modern scripts of Europe
Greek alphabet
considered to be the world’s first true alphabet
Greek alphabet
The __________ was strictly speaking an abjad in other words it represented only consonants.
Phoenician alphabet
What majority of surviving manuscripts are from?
Middle Ages
What materials were commonly used for illuminated manuscripts in the Medieval Ages?
Parchment (calf, sheep, or goat skin), vellum (calf skin).
originated in China and was used in East Asia long before Gutenberg. Individual sheets of paper were
pressed into wooden blocks with the text and illustrations carved into them.
Block printing
What type of printing was not widely used in Renaissance Europe?
Movable type printing
was a cultural bridge between the Middle Ages and modern history, beginning in Italy and spreading across Europe, marking the Early Modern Age.
The Renaissance (14th-17th century)
Began in Britain, replacing manual labor with industry and machinery. It started with textile mechanization, iron-making advances, and expanded trade through canals, roads, and railways.
Industrial Revolution (late 18th–early 19th century)
is a movement embracing human ability to reshape the world through science, technology, and experimentation. Emerging in the late 19th to early 20th century.
Modernism
refers to the social and cultural effects of postmodernism, shaped by globalization, consumerism, and shifting authority in the late 20th and early 21st centuries.
Postmodernity
4 Advantages of visual communication
- Transcends language barriers
- Attention getting
- Ability to pick up information while in a passive state of
listening - It seem to be trustable
5 Disadvantages of visual communication
- Imprecise and difficult to convey complex ideas
- Except for pictures/symbols
- it can only communicate for limited distances and only in the present moment
- Often cannot transmit factual information
- Is open to multiple interpretations– easy to misread, Can possibly distract from the original intent of the message
What makes a good visual communication
- Clear
- Readable
- Says only one thing
- Stay on the subject
- Important
- Interesting
- Simple
- Accurate
is a story told primarily through the use of visual media.
Visual Narrative or Visual Storytelling
It contain a story or body of information
Pictures, images, and visual objects
means ‘Story’. But of course it is more complex
Narrative
the study of narrative.
Narratology
________ agree that the first, and central issue about narrative is that stories always operate within
a social context.
Narratives theorists
Basic Elements of Story
- Plot
- Narrator
- Characters
- Events
- Time and Place
5 Characteristic of features
- The Presence of story is essential
- The visual attempts to communicates the story
- Presence of actors (Participants) is crucial
- The visual exists in universe of its own
- The story is composed of events arranged in Time
It can also be implied in a visual text through iconography arrangement or perspective to create a central focus.
Narrative
It encapsulates fantastical sense.
Bright colors and whimsical drawing style
It conveys melancholy
Dark images
Signals a particular aesthetic
Black & White
