Exam Flashcards
Functionalism eventually became…
Behaviourism
What did Pillsbury think psychology should be defined as?
The science of human behaviour, rather than the study/science of consciousness/soul
Objective psychology origin country
Russia
What did objective psychology insist on?
Studying only things that can be observed
Ivan Sechenov main ideas
Materialism and associationism
What did Sechenov argue?
External stimulation (not thoughts) causes behaviour
Sechenov inhibition
Stimulation of certain brain areas inhibits reflexive behaviour
Pavlov’s first claim to fame
Studying digestion
What was Pavlov’s first psychological discovery?
Conditioned “psychic” reflexes
Conditioned “psychic” reflexes
Dogs would secrete gastric juices and saliva in response to events associated with food
Classical conditioning Pavlov
Organisms respond to the environment through unconditioned and conditioned reflexes
Explain classical conditioning in terms of UCS, UCR, CS, and CR
UCS trigger UCR
CS trigger CR
Through experience, what drives CRs?
Contiguity and frequency
Explain Pavlov’s classic experiment in terms of UCS, UCR, CS, and CR
UCS: meat powder
UCR: salivation
CS: ringing of the bell
CR: salivation
After repeatedly pairing meat powder with the ringing of a bell, the ringing of the bell alone causes the dog to salivate.
What did Pavlov argue that all behaviour was founded on? Implications?
Innate, biological processes, which are expanded through conditioning
- CSs come to signify biologically significant events
- ex: hearing someone shout “fire” elicits the fear biologically assoc. w/ fire
What did Pavlov say about external stimulation?
It either excites or inhibits behaviour
What did Pavlov say about experience?
Humans learn through experience to inhibit reflexive behaviour
Pavlov: Extinction
When a CS occurs continuously without a UCS, the CR will eventually disappear (i.e., become inhibited)
Pavlov: Spontaneous recovery
After time without the CS, the CR reappears
Experimental neurosis
Learned helplessness
What determines how we respond to conflict?
Our unique NS
Experimental neurosis experiment
Showed dogs a circle (followed by food; excitatory) vs. an ellipse (not followed by food; inhibitory)
Circle was made increasingly elliptical
When the circle became indistinguishable from the ellipse, dogs became “neurotic”
They felt out of control of the situation
How may neurosis manifest differently?
Someone who is anxious may “attack” the problem and try to control it
Someone with depression may accept it and feel helpless
4 types of neurosis
Highly or moderately irritable (e.g., anxious); highly or moderately timid (e.g., depressed; conditioned defeat/learned helplessness)
How does development of technology impact neuroticism?
Kids spend more time growing up with smartphones rather than play, so they do not learn they can control their environment, and feel helpless
How may fears or phobias be learned?
Through classical conditioning
Example of study where phobia was learned through classical conditioning
Watson and Rayner and Little Albert
Explain Little Albert experiment
Neutral stimulus: white rat
UCS: Loud noise
UCR: Fear
After repeated pairings between loud noise, and rat, Albert developed a fear of rats
CS: White rat
CR: Fear
Systematic desensitization
Behavioural therapy often “extinguishes” phobias through gradual exposure to the CS without the UCS
John Watson: Men are ____, not ______
Men are built, not born
Did Watson subscribe to introspection?
Rejected introspection, but was less concerned with the biological processes examined in Russian objective psychology
How did Watson relate to Pavlov?
Believed Pavlov’s concept of the conditioned reflex could explain human behaviour
Examples of how Watson related to Pavlov
Kerplunk experiment: Removed parts of a maze and rats went “kerplunk” into wall
Kinesthetic reflex: Rats could use muscle memory in maze after multiple times
How did Watson go out with a bang?
He was fired from John Hopkins University after an affair with a student
What did Watson do at J. Walter Thompson Co?
Became a pioneer in market research, using sex, love, and fear to help sell products
What was a prominent discovery of Watson while VP at J. Walter Thompson Co?
Found that blindfolded smokers couldn’t differentiate between cigarette brands; brand images affect sales
Where did Watson improve images and sales?
Johnson’s Baby Powder, Maxwell Coffee, deodorants, etc.
What was another main finding of Watson while being an advertising mogul?
Example?
Celebrity endorsements to build Pavlovian-like associations
Pond’s Cold Cream paired with famous people women liked
Walter D. Scott
A founder of industrial psychology
What did Walter D. Scott find?
Analysis and design of advertising copy (e.g., use of images)
4 types of behaviour according to Watson
Give examples
- Explicit learned beh (talking, walking)
- Implicit learned beh (increased heartrate at the dentist)
- Explicit unlearned beh (grasping, blinking)
- Implicit unlearned beh (salivation)
What did Watson believe about thinking?
That thinking is an internal behaviour/subvocal speech
We learn to “internalize” speech as we develop
- speech does not equal thought, can’t always find words to describe thoughts, don’t always understand what we’re saying, etc
Radical environmentalism
Believed that humans have reflexes but that “instincts” are overridden by the environment
What did Watson believe makes people who they are?
That experience, not genetic inheritance, makes people who they are
What idea did Watson challenge?
The idea of conscious morality; experience teaches us right from wrong
Who did Watson’s ideas influence?
Clarence Darrow, a defense lawyer (e.g., for Leopold and Loeb)
Clarence Darrow
Persuaded judge to consider how neglect and sexual abuse influenced their behaviour
Argued that capital punishment was inhumane
What did Watson believe basic reflexes in infancy included?
Fear: Elicited by loud noises and loss of support (e.g., falling)
Rage: Elicited by restriction of movement
Love: Elicited by stroking, patting
Peter and the rabbit study
3-yo-old Peter’s fear of white rats, rabbits, fur coats, etc. was improved through modelling/observational learning, but then returned
Watson successfully used counterconditioning (i.e., systematic desensitization)
One of the first examples of behaviour therapy (e.g., exposure therapy for phobias)
Jean-Martin Charcot view of hysteria
As a hereditary neurological degeneration, but as a somewhat “psychological” disease
Charcot’s view on hypnotizing
Argued that only those suffering from hysteria could be hypnotized