Exam Flashcards
What is Economics? (2)
- How do we, as a species and the sub-units thereof, provide for ourselves the means of subsistence?
- How do we use the available resources? (What do we produce, how do we produce it and who gets it?)
What is Microeconomics? (4)
Microeconomics considers the ‘small’ scale:
- individual consumers
- employees
- companies
- markets and their interactions
The demarcation is not exact - suppose we consider the recently announced changes to the future regulations concerning car propulsion; the analysis of a specific rule in the market for a particular good/service can be conducted using the tools of Microeconomics, but consequences for supply chains, transport availability and fuel prices are likely to have Macroeconomic implications also.
Some phenomena are ‘Macro’ by definition, e.g. inflation or recession.
Economics vs Chemistry (6)
- Attempt to explain aspects of objective reality
- Scientific, in that we endeavour to eliminate errors
- Use models (mathematical and visual) to help us think
- ‘Uniformity of nature’ does not apply to Economics hence there are no universal laws in Economics
- Humans both react to and create their environment, including social institutions
- Economics involves ethical judgements and ‘political’ opinions
Models in Economics (4)
- Abstraction and simplification allow us to reduce real problems down to a comprehensible level of complexity.
- The choices we make concerning abstraction and simplification are motivated by the use to which we intend to apply the model.
- Mostly we will use visual and mathematical models (but also verbal ’models’).
- A model that is useful for the analysis of one problem will not necessarily be applicable or useful in relation to other problems.
Markets (1 definition + 5 examples)
Any place where two or more parties can meet to engage in an economic transaction
- Auctions
- the stock market
- a shop
- websites
- the labour market etc.
What is The Invisible Hand?
When we go to a supermarket and buy food for the week, it is the final stage of a production and distribution process that has involved the co-ordinated labour of hundreds, perhaps thousands of people, all around the world.
Who plans this process?
Market Failure - Monopoly?
Example?
Definition?
Google was fined five billions of euros by the EU, for anti-competitive practices.
the exclusive possession or control of the supply of or trade in a commodity or service
Subsistence (definition)
the action or fact of maintaining or supporting oneself, especially at a minimal level:
“the minimum income needed for subsistence”
Demarcation (definition)
the action of fixing the boundary or limits of something
Maritime (definition)
connected with the sea, especially in relation to seaborne trade or naval matters
Supply Chain (definition)
the sequence of processes involved in the production and distribution of a commodity.
Abstraction (definition)
the quality of dealing with ideas rather than events
Opportunity Cost
Whenever we choose to use a scarce resource for a particular purpose we forego the outcomes of the other uses to which we could have put that resource. This might not involve any monetary cost, but nonetheless it is important to consider.
We suppose that our abstract ‘consumer’(4)
- knows how much they like each good
- thinks in terms of continuous quantities
- is consistent in their preferences
- always prefers more to less
Utility (definition)
The amount of satisfaction/happiness derived from consuming
What are the units of utility?
There is not any ‘natural’ unit by which we measure satisfaction/happiness, but we can measure it in relative terms. The units might not have an absolute meaning, but they can still represent the relative desirability of one consumption choice compared with another.
Utility Example
For example, suppose that choice A is to consume five apples and one orange, while choice B is to consume two apples and two oranges. If we state that utility (A) = 6 and utility (B) = 10, we prefer B to A. If utility (A) = utility (B) then we are indifferent between the two options
Marginal Utility (definition)
Marginal utility refers to the change in utility corresponding to a very small change in quantity.
This is a useful concept when we consider small changes in behaviour and consumers trying to make the best choice.
Marginal Utility example
Suppose that we were considering two consumption possibilities which differed in quantity by a very small amount, e.g. a chocolate bar weighing three-and-one-half ounces and a chocolate bar weighing three-and-three-quarter ounces. Even though the difference is small, we could still express a preference (presumably for the heavier bar) and this would take the form of attaching a higher utility to the heavier bar
Marginal Utility (definition)
Why is it useful?
refers to the change in utility corresponding to a very small change in quantity
This is a useful concept when we consider small changes in behaviour and consumers trying to make the best choice
The shape of the indifference curve is not chosen at random, but rather illustrates the assumptions which we make about consumer preferences.
The 2 factors are?
- non-satiation (the state of never being satisfied)
- diminishing marginal utility (utility decreases the more you have of it but it will never be 0)
Utility as a function of one good (picture)
Utility as a function of two goods (picture)
The choices which we make as consumers are not ______________. We are limited by our __________ ________/________.
Therefore consumer choices depend not only on preferences but also on the ‘__________ _______’ available.
The choices which we make as consumers are not unconstrained. We are limited by our available income/wealth.
Therefore consumer choices depend not only on preferences but also on the ‘spending power’ available.
Suppose that p1 = 5 and p2 = 10. Then income/wealth of 100 could be spent in several ways (Table)
The budget constraint - graphically (picture)
Slope of the budget constraint
Changes in Price
Preferences and Budget
Possible Choices
Which is optimal
Optimal is C
Change in Prices
Summary
The consumer will seek to attain the ________ ______ of ______, given their ________ and _______.
This is achieved by choosing, amongst all of those combinations which are ___________, that which gives the ________ _______.
A change in prices will redefine the _________ __________ and lead to a different ________ ____________ _______.
The consumer will seek to attain the highest level of utility, given their income and prices.
This is achieved by choosing, amongst all of those combinations which are affordable, that which gives the highest utility.
A change in prices will redefine the budget constraint and lead to a different optimal consumption choice.
If the utility which we derive from consumption of a good does not depend only on the ________ consumed then the __________ ______ might not be a reliable indicator of choices.
If the utility which we derive from consumption of a good does not depend only on the quantity consumed then the indifference curves might not be a reliable indicator of choices.
- The amount of satisfaction depends on ___________ _______, not just _________.
- _____________ _______ will change - the same quantity of consumption of a good will not always give the same amount of ____________.
- The theory perhaps makes some general __________, e.g. when the price of a good falls and other things remain the same then, in most cases, demand for that good will increase.
- It could be that the theory is ‘correct’, but not of any use to ‘_________’.
- The amount of satisfaction depends on additional factors, not just quantity.
- Indifference curves will change - the same quantity of consumption of a good will not always give the same amount of satisfaction.
- The theory perhaps makes some general predictions, e.g. when the price of a good falls and other things remain the same then, in most cases, demand for that good will increase.
- It could be that the theory is ‘correct’, but not of any use to ‘outsiders’.
- A consumer’s preferences are _____________.
- If we infer preferences from observed consumption choices then we can’t ever find ___________ ________ (is the theory __________?).
- Similarly, it is always likely that other things have ___ ___________ ___ _____.
However, researchers have tried to test _________ elements of the theory, such as ___________ of choices, choices over time and practical decision-making.
- A consumer’s preferences are unobservable.
- If we infer preferences from observed consumption choices then we can’t ever find contradictory evidence (is the theory falsifiable?).
- Similarly, it is always likely that other things have not remained the same.
However, researchers have tried to test specific elements of the theory, such as consistency of preferences choices, choices over time and practical decision-making.
Making the optimal consumption choice looks straightforward when two goods are involved, but even that requires that a person have ________ ___________about the goods and the amount of satisfaction which they will derive from them.
If there are lots of options, or the choice involves time, or some of the options are ‘___ ___’ then it is difficult to suppose that a consumer has all of the information or the cognitive ability to choose between them
Making the optimal consumption choice looks straightforward when two goods are involved, but even that requires that a person have complete information about the goods and the amount of satisfaction which they will derive from them.
If there are lots of options, or the choice involves time, or some of the options are ‘one offs’ then it is difficult to suppose that a consumer has all of the information or the cognitive ability to choose between them
What is optimal/rational?
By definition, the optimal choice gives the highest possible utility. In order to determine the optimal choice, we need complete information about preferences and goods and the ability to make all of the comparisons.
The environment in which we make our choices is characterized by incomplete information, uncertainty, finite time and limited cognitive capability.
Procedural Rationality (what is it)
A decision-maker is procedurally rational if they make decisions in amanner that is practicable in the environment in which they are acting and which tends to produce better outcomes than alternative methods, in that environment.
What is a heuristic?
A heuristic is a decision-making strategy/method which ignores some available information, with the goal of making decisions more quickly, frugally (simple and plain and costing little) and/or accurately than more complex methods.
Sequential/Hierarchical (what is it and what 3 factors can influence this theory)
Rather than considering all consumption options at once, people might split the options into sub-groups and then make a decision just about the most important sub-group first, then so on.
- Necessities and luxuries
- Reference/comparison
- Conspicuous consumption/status goods
Social default meaning
In many circumstances, most people do what most people do as it takes less effort
Satisficing (what is it?)
Consumption behaviour is goal-directed (people don’t just buy things at random), but perhaps people aim not for the maximum, but rather ‘good enough’.
What is a producer?
A producer is an entity which produces goods and/or services for sale
What is a firm?
A firm/company is a producer with particular legal status
A firm would typically have to make decisions about: (5)
- Startup and working finance
- Choosing techniques and purchase of capital goods
- Purchase of inputs (including labour)
- Setting prices
- Distributing profits
Direct Costs (definition)
Indirect Costs (definition)
Unit Costs (definition)
Direct costs are those which are directly attributable to producing a specific unit of output
Indirect cost are those which are general costs incurred due to the operation of the company
Unit cost is the direct cost plus total indirect costs divided by the output
The above would suggest that, given direct costs, a firm can reduce its unit costs by increasing production. Can it do so indefinitely? (2)
No, for two reasons. Firstly, the firm intends to sell its products and so must consider consumer demand (inventories?).
Secondly, at a point in time the firm will have a given production capacity.
Normal capacity is not…
Normal production
Capacity
The laptop factory has a premises, some equipment, some production staff and some component inputs. Given these, there will be a limit to the number of laptops which can be produced.
What is normal capacity?
What is maximum capacity?
‘Normal’ capacity is the amount which could be produced under the normal conditions of operation (e.g. staff working forty hours per week, perhaps no night or weekend shifts, no extraordinary purchases of equipment or input materials).
‘Maximum’ capacity is the absolute maximum which could be produced if operating conditions were varied in the short-term (e.g. asking staff to do overtime but not building new premises or buying new equipment/inputs with a long lead time).
The objectives of firms are likely to include: (3)
- Profits
- Growth
- Increase in market share
Are firms price-takers?
Auction - art, electricity, some financial assets. - buyer sets the price
Commodities - uniform goods, often sold on exchanges, ‘anonymous’
bids and offers. - buyer sets the price
Retail - products might be available from multiple vendors, but a vendor would typically not engage in haggling. - firm sets the price
Business-to-business - price and quantity might be negotiated, could be a single purchase or repeat business.
Cost-plus’ pricing
Full cost pricing
The firm could set m (the ‘mark-up’ or ‘costing margin’) to some desired level and then set
P = (1 + m)UC
When is the firm setting prices?
However, to know for certain the full costs of producing a unit thefirm would perhaps have had to have already produced the unit and have complete accounting information.
What if a firm is setting the price for something which it is currently producing or has not yet produced?
If a firm is setting the price for something which it is currently producing or has not yet produced then it might not be certain of the costs of material inputs, the total amount of output to be produced, the exact amount of labour to produce each unit, overhead costs etc.
Normal cost pricing
Given the intended utilization rate of Normal productive capacity and the expected costs the firm can calculate ‘Normal unit costs’ (i.e. the unit cost if everything turns out as expected) and use this as the basis for pricing:
P = (1 + m)NUC
Target rate of return pricing
m could depend on different things - the firm might set a low value if it is trying to increase sales a lot, or perhaps a higher value if it is trying to increase profits and has a ‘captive’ market.
One possible basis on which to set the value of m would be to plan to achieve a target return on assets, e.g. at a conventional level of 15% or similar.
What about demand?
Supposing that a firm has set a price at which it has some sales and some profits, does it then adjust the price frequently as demand varies (why does demand vary?). (4)
The price which a firm sets is not constrained by demand, but theoutcome will depend on demand. If a firm sets a price which no-one is willing to pay then it will have zero sales and go out of business.
Supposing that a firm has set a price at which it has some sales and some profits, does it then adjust the price frequently as demand varies (why does demand vary?).
Expectations: People will buy more of something if they suspect the value of it will increase in the future.
Income: The amount of income earned by consumers will determine demand.
Price: Demand and price have an inverse relationship.
Availability of alternatives: Substitute products are products that are closely related.
Responsiveness of prices to variations in demand
In the short-term, prices tend not to change, for several reasons:(4)
In the short-term, prices tend not to change, for several reasons:
- Goodwill
- Costs of deciding new prices
- Costs of changing prices
- Uncertainty about the permanence of a variation in demand
What About Competitors?
We thought that consumer choices are largely independent (except perhaps for social effects).
For firms, there will often be direct competition, with the objectives of one firm being incompatible with another firm in the same market.
Strategic interaction and market structure are the following topics.
What is a game?
a ‘game’ is any situation in which two or more participants make choices and the outcome for each participant potentially depends on the choices of all of the participants.
Competition between two firms
Whatis the simplest game?
The simplest game is one in which there are two players who each have to make one decision between two possible alternatives, knowing that their ‘opponent’ faces the same decision, and with simultaneous decision-making.
The possible outcomes of a game are referred to as the __________ received by each firm. We have two firms each with two possible strategies, so there are ______ possible overall outcomes.
The possible outcomes of a game are referred to as the payoffs received by each firm. We have two firms each with two possible strategies, so there are four possible overall outcomes
Payoffs
The possible outcomes of a game are referred to as the payoffs received by each firm.
We have two firms each with two possible strategies, so there are four possible overall outcomes.
Strategies
The choices available to the players are referred to as their possible strategies. In this case, suppose that each firm can produce at a unit cost of 5 (and assume this is constant, for simplicity). It would be
reasonable for each firm to calculate the amount of profit associated with each strategy and choose whichever strategy leads to the greatest profit.
The complicating factor now is that each firm has to consider the likely strategy of their rival, given that their rival will also be doing the same.
Suppose that there are two firms supplying the same market and that they are bidding on a contract to supply either 10,000 units at a price of 7 or 6,000 units at a price of 10, where each firm has to decide the price to set for their bid.
The tender rules are such that if the two firms set the same price then they each supply half of the agreed quantity. If the two firms bid different prices then the firm with the lower price supplies all of the agreed quantity and the firm with the higher price is not chosen to supply at all.
What price should each firm bid?
Best choice?
If both firms choose to bid the higher price then they will make the maximum combined profit.
However, if firm A thinks that firm B will bid 10 then the best choice for firm A is to bid a price of 7.
Likewise, if firm A thinks that firm B will bid 7 then the best choice for firm A is to bid a price of 7
Normal-form representation
To help identify the best strategy for both players in a game such as this, we can show the possible strategies and payoffs in a table:
Dominant Strategy
A dominant strategy is a strategy which produces the best possible payoff for the player, for every possible choice by the opponent. In the previous example, bidding low (7) was the dominant strategy for firm A, as it was the best strategy if firm B chose to bid low and it was the best strategy if firm B chose to bid high.
Nash Equilibrium
If both players have chosen a strategy and have no incentive to deviate (i.e. they would make the same choice if they knew for certain what their opponent was going to choose) then this is referred to as a ‘Nash equilibrium’. If each player has a dominant strategy then the Nash equilibrium consists of the dominant strategies.
In this example bidding low is the dominant strategy for each firm and hence the Nash equilibrium is to bid 7 and 7, with resulting profits of 10, 000 and 10, 000. Yet both firms could do better if they both bid 10.
Prisoners’ Dilemma
The previous example follows the structure of the ‘Prisoners’ Dilemma’ (so-called because games of this type are often depicted as two co-criminals deciding whether or not to confess, with an
inducement to do so). The key feature of this is that each player has a dominant strategy which leads to a second-best outcome
Other cases which might fit the structure of the Prisoners’ Dilemma
include decisions about whether to pay for advertising, whether to invest in research and development, whether to impose import tariffs etc. (although they also might not).
Escaping the dilemma
Suppose that the two firms could communicate - could they agree to both bid high (10) and achieve the first-best outcome?
If the two firms could communicate then it might be possible to collude and agree to both bid high (often in practice there are regulations which prohibit price collusion). However, would such an agreement be credible (i.e. could each firm trust the other to do what it said it would)?
Extensions
We have looked at one type of game, but there are many possible extensions: more players, sequential action (i.e. one player moves, then the next player responds), repeated games (each player has more than one ‘turn’), imperfect knowledge (if a player’s options and/or choices are not generally observable) etc.
Conclusion
Situations of strategic interaction, such as between rival firms in the same market, can be characterized as ‘games’, which allows us to determine, in some cases, the likely outcome. If all players have a dominant strategy then there will be a Nash equilibrium in which the dominant strategies are played.
What is a market? (3)
- A place/site at which several vendors offer items for sale at
specified prices. - Regular/reliable - the market is open at same location and same
times every week. - The market is open to the public