Exam Flashcards
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Leading
vertical spacing between lines of type
Proofreaders Mark
When proofing a copy, the mark’s used to show the corrections that need to be made.
Crop marks
Short, fine lines drawn on the image to indicate a cropped area or on a paste up to indicate where a printed sheet will be trimmed.
Analogous Colors
colors next to one another on the color wheel
Illustration
Area of art that uses images to make an applied, visual statement which usually accompanies text
Cropping
Remove parts of the vertical or horizontal dimensions of a photograph to focus attention on the remaining portion
Color Schemes
categories of color combinations based on the position of the color wheel
Letterspacing
the amount of space between letters of a word
Resolution
the fitness or sharpness of an image, that is based on the number of pixels per inch
Visual Rhythm
Repetition of shapes, values, colors, and textures to set up a visual or intellectual pattern
Clip Art
Copyright free images in print or electronic form that can used as is or altered to suit your needs
Tint
light value of a hue created by adding white
COMP
Highly finished layout for presentation.
Primary Colors
Colors that can be mixed to create secondary colors
Word Spacing
the amount of space between words
Grid Layout
Arrangement of horizontal and vertical lines that produce groups of squares and rectangles that give an underlying structure to elements in the page layout
Process Colors
Colors used in offset printing, (Cyan, Magenta, Yellow, and Black)
Halftone
Reproduction of continuous tone art
Justify
Lines of text that are aligned on both the right and left so both sides of a column are straight.
Complementary color
Colors that are opposite one another on the color wheel.
Spot color
Another name for non process or PMS colors.
Continuous tone art
Art or photography with a range of values that must be reproduced by making a halftone screen.
Flush Left
Format for typography that gives an aligned left edge
Focal Point
The first area that attracts attention and encourages the viewer to look further
Monochromatic
Use of a single hue in varying values.
Color separations
With a full color image, the printer has to separate out yellow, cyan, magenta and black to make the image suitable for process printing. This process results in color separations.
STET
Proofreader’s mark on copy meaning “Let it stand.”
