Exam

Question 1

A PESTEL analysis is a _______ and a _______.

Answer 1

Management framework. Diagnostic tool

Question 2

Q1. Identifying potential threats and risks is paramount for organizations as it:

Answer 2

enables proactive risk management, reducing the likelihood of undesirable events and minimizing their negative impacts

Question 3

Q1.The risk management process categorizes risks as ______ or _______

Answer 3

acceptable or unacceptable

Question 4

Q1. acceptable risks documented for ______

Answer 4

future considerations.

Question 5

Q6. Managing social media, especially during a crisis, is essential for __________.

Answer 5

effective communication

Question 6

Q6. However, the speed and accessibility of social media also pose challenges, as ________ can spread quickly, amplifying the ______

Answer 6

misinformation
impact of a crisis

Question 7

Q2. A comprehensive crisis management plan ensures ______, ______, and __________.

Answer 7

preparedness
quick and effective response
rotection of business reputation.

Question 8

Q2. A crisis management plan is descibed as a ________

Answer 8

living manual

Question 9

Q2. six stages of Faulkner’s Model are

Answer 9

Pre-event, Prodromal, Emergency, Intermediate, Long-term Recovery and Resolution

Question 10

Q2. Explain key points under Pre-event phase

Answer 10

actions can still be taken
warning signals
- The effectiveness of this early identification depends on the ability of destinations to scan their internal and external environments
Tourists, being relatively unfamiliar

Question 11

Q2. In emergency phase, the primary focus is on __________

Answer 11

protecting people and property

Question 12

Q2. In emergency phase; immediate response involves _________

Answer 12

evacuating both visitors and locals from the affected area

Question 13

Q2. LONG-TERM (RECOVERY):

Answer 13

Rebuilding
to restore normal operations
reshaping offerings
Destination recovery marketing becomes crucial

Question 14

Q2. Faulkner’s Assumptions

Answer 14

assumption that crises are predictable in both occurrence and form
crises follow a defined path or lifecycle,
oversimplifies the complexity and chaos inheret in real crisis as they may exhibit characteristics from different stages simultaneously

Question 15

List the 4 Rs of crisis management

Answer 15

Risk Reduction, Readiness, Response and Recovery

Question 16

The 4 C model in crisis management comprises

Answer 16

Cognition, Communication, Cordination and Control

Question 17

What is the difference between the 4C model and the 4R model

Answer 17

The 4 Rs focus on a structured approach to different stages of crisis management, from risk identification to recovery, while the 4 Cs emphasize ongoing cognitive, communicative, coordinative, and control-related processes during a crisis.

Question 18

Q6. List two best practices for crisis communication using social media tools

Answer 18

Be cautious about message update speed.
Monitoring Misinformation

Question 19

Q5. List two of the four issue areas identified by Pursiainen (2018)

Answer 19

Network Communication and Coordination
External communication

Question 20

Q5. External communication in crisis management involves interacting with the ____ , ______, and ______.

Answer 20

media
external stakeholders
the general public

Question 21

Q5. Crisis communication can be defined as _______ (Coombs, 2010).

Answer 21

the strategic use of words and actions to manage information and meaning during the crisis process