Exam Flashcards
What are the different mediums of advertising?
Print media : Newspapers, Posters, Flyers, Magazines, Billboards
Electronic Media : Radio Television, Internet
List a Standard Magazine Layout
- Name of product in prominent position.
- The Copy - Text information on the product.
- The Product - Clearly visible, large and impressive.
4.Celebrity Endorsement - an advertising convention. - Slogan.
List the Advertising Techniques
- Logos
- Slogans
- Celebrity Endorsements
- Unique Selling Point
- Hard Sell
- Soft Sell
- Product Demonstration
- Persuasive Language
9.Mode of Address - Technical Code
What is a logo?
A unique and recognizable symbol which represents the product.
What is a slogan?
A tagline or phrase designed to be memorable or relate to something important, often a play on words
What is a celebrity endorsement
Advertisers use celebrities to endorse products, can be expensive but consumers tend to remember these ads better.
What is Unique Selling Point
Self explanatory
What is a hard sell?
Short, loud and concise, tells you the price of the product and why you need it, think Harvey Norman
Soft Sell
Promotes the product with its associated lifestyle or a mysterious story, does not shove the product in your face.
Product Demonstration
Self Explanatory
Persuasive Language
Hyperbole used to make the product seem better than it is
Mode of Address
When the ad directly address’ the viewer
Technical codes
The style of editing and how the product is represented in the way it makes you feel
What is Reciprocation
The idea that people will want to give back if they perceive something has been given to them first
Social Proof
The idea that people will often look to those around them for approval and for ideas on what to use or buy
