exam Flashcards
(86 cards)
globalization
compression of time and space
culture, Geert Hofstede
collective programming that distinguishes one group from another
Hofstede’s 6 cultural dimensions
- low (hierarchy) vs high (equality) power distance
- individualism (independence) vs collectivism (interdependence)
masculinity vs femininity (use of force that is endorsed) - low (relaxed) vs high (maintain codes, beliefs, behaviors) uncertainty avoidance
- long term (efforts to prepare for future) vs short term (view societal changes with suspicion (views on change
- indulgence (enjoyment of life) vs restraint (strict social norms)
Bacon, 4 idols
- Idol of the tribe - culture, upbringing, education defines how we see reality –> social construct
- Idol of the cave - education, books we read, personal truths as universal –> everyone thinks as I do
- idols of the market - reasoning makes up words (same word different meaning)
- idol of the theatre - rely on experience rather than facts
cognitive bias
unacceptability bias
confirmation bias
shortcuts used by brain to simplify info through personal experience and preference
I don’t accept this so it cannot be true /(invading privacy)
use info to support own ideas, beliefs
blasphemy
lack of respect towards something sacred
social storytelling 3 dimensions
- myth - real life event linked to religion
- legends - story about specific p
- fairytale - marvelous
4 functions of a myth
metaphysical function - awakes a sense of awe and wonder
cosmological - explains how universe works
sociological - sense of belonging, validates social order
pedagogical function - guides through life, connects to others with similar problems
world value survey
global network that studies changing values –> their impact on social and political life
2 dimensions of human values
- traditional (religion, traditional family) vs secular-rational (divorce, abortion acceptable)values
- survival (economic and physical security) vs self expression (well-being and quality of life)
cognitive dissonance
mental conflict that occurs when beliefs or assumptions are contradicted by new information
defense mechanisms
rejection
explanation
avoidance
preservation
resort
ignorance
surveillance capitalism
translating human experiences into data, predictions about behavior
propaganda
forms of expression and communication designed to manipulate public
clash of civilization 2 levels
microlevel - groups between civilizations struggle to control territory
macrolevel - civilizations compete for military and economic power, struggle to control international institutions and third parties, promote political and religious values
strategic mass communication
organized communication targeting large audience using media to influence behavior
misinformation
inform wrongly with no intention to mislead
consensual knowledge
knowledge considered true enough to be accepted by all
2 types of mass communication
- disinformation - lies spread on purpose
- propaganda - control people’s beliefs
camouflage
misleading the opponent with regard to one’s own intentions
3 types of propaganda
white - origins are known
grey - origins are unknown
black - origins are false
6 propaganda principles
- undetected
- emotional
- '’cool’’
- binary
- simple
- repetitive
3 rules in propaganda
and propaganda is NOT 3 things
- ignore the opponents
- reinforce the believers
- seduce the undecided
- dead
- negative
- brainwashing
elements of propaganda
- symbols
- traditions
- heroes