Exam Flashcards
Name 3 types of speeches
legal or forensic, deliberative speeches, ceremonial speeches
What is SOAP
Speaker, Occasion, Audience, Purpose
Name 3 persuasive elements of any speech
Ethos, pathos, logos
What is the structure of a speech?
Beginning, middle, end
Name the 5 canons of ancient rhetoric
Invention, arrangement, style, memory, delivery
Explain the difference between listening and hearing
Listening is making meaning from sound, pattern recognition; hearing is a physiological process
What is the paradox of listening?
good listening is an important skill, but most people are poor listeners
Which 5 listening filters exist?
language, culture, values, beliefs, intentions
Name the difference between active and passive listening
Passive is without understanding; active is with understanding
What is RASA?
Receive, Appropriate, Summarise, Ask
which 9 things hinder us from active listening?
Biology, distractions, preoccupations, anxiety, anticipation, getting lost in detail, lack of interest, jumping to conclusions, rebuttal
Name 4 different types of listening
appreciative, empathetic, comprehensive, critical
Which two components does active listening have?
informational content, emotional import
Which 4 questions should you ask about evidence?
Is it accurate?
Is it taken from objective sources?
Is it relevant to the speaker’s claims?
Is it sufficient to support the speaker’s point?
What does listening for chunks of material mean?
Listen for claims, evidence, illustrations and audience participation
How are words understood in oral and literature cultures
Oral: words are primarily events
Literate: Words are primary artifacts
How does Aristoteles see rhetoric?
As the art of persuasion
What is the structure of a story?
Situation, Action, Resolution
What is the structure of a proposal?
What, why, how
What is the structure of a recommendation?
- Define problem
- Analyse cause
- Develop and weight alternatives
- Make a recommendation
What is the structure of an elevation pitch?
- Who are you?
- What do you do and who do you do it for?
- How does that benefit others?
Name 10 things that decrease nervousness while speaking
- Expect to be nervous
- Prepare
- Practice
- Breathe
- Rehearse
- Focus on your audience
- Simplify
- Visualize success
- Connect with your audience
- Act confident
What is the curse of knowledge?
Tendency to forget what it was like to not know a particular thing, as a result failing to adapt the message to the audience
What is the buyer’s bench?
The buyer’s bench represents the stages people go through before they are ready to buy into your idea.
4 stages:
Awareness
Understanding
Acceptance
buy-in
In which groups did Ronald Reagan segment groups?
- Families
- General audience / nation
- School children
- Soviet union
- Nasa and the space program
What are Robert Caldinis principles of persuasion?
- Reciprocity
- Commitment consistency
- Social proof
- Authority
- Liking
- Scarcity
To what is WIFM connected?
We tend to focus on ourselves and see things from our point of view. So when listening to a speech, we ask ourselves: What is in it for me?
What is ethos?
character of the speaker, credibility
What is pathos?
emotional state of the listener
What is logos?
The force of the speech’s argument