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Exam Question Review > Exam > Flashcards

Exam Flashcards

1
Q

Traditional Marketing vs Digital Marketing

Outbound, Inbound, Passive Audience, Active Audience, One to One, Indivudal, Mass, one to many

A

Traditional - outbound, passive audience, mass, one to many.

Digital - inbound, active, one to one, individual.

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2
Q

PPC
SEO
CONTENT MARKETING
SOCIAL MEDIA

drives interested consumers, increases visibility, promotes produce awareness through content & engagement, improves brand personality and appeal.

A

SEO - increase viability
PPC - drives interest consumers
Social - content & engagement
Content - improves brand personality

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3
Q

What factor should you focus on to ensure wider organization is contributing to the success of your strategy?

A

Business Input

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4
Q

Metrics that help measure how well audience is engaging with website content.

A

Scroll depth, page views

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5
Q

Best methods to build a loyal community

A

Social platform groups, include social links in signature

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6
Q

Organic
Referral
Direct

Typed URL directly
Clicked on unpaid listing
Clicked on external link

A

Organic - clicked on an unpaid
Direct - typed url
Referral - external link

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7
Q

How can you use Google Ads to help you organize keyword lists

A

Group keywords into similar themes (ad groups)

Use campaigns to organize the daily budget for Ad Groups

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8
Q

Location Targeting
Ad Scheduling
Remarketing (RLSA)
Device targeting

Desktop searches
Countries
Past visitors
Decrease at low conversion times

A

Location / country
Ad scheduling / conversion time
Remarketing / past visitors
Device / Desktop

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9
Q

Quality Score
CPC
Impressions
CTR

% of impressions that lead to click
Actual price paid in PPC campaign
# of times an ad is served
Estimate of how relevant

A

CTR - % of impressions
Quality Score - estimate of how relevant
Impressions - # of times an ad is served
CPC - actual price in PPC campaign

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10
Q

Criteo

A

Shows consumers ads for products they have recently viewed.

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11
Q

Google Display Network

A

Serves video and display ads to over 2 million sites

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12
Q

Premium Network Buys

A

Usually bought through media house CPM basis

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13
Q

MPU dimensions

A

300x250

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14
Q

Remarketing Option enables you to show previous site visitors add for specific products

A

Dynamic Remarketing

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15
Q

Conversion Rate
vCPM
CTR
Conversion

Average number of conversion
Percentage of people who saw and clicked
Valuable action someone takes
Cost per thousands of impressions

A

Conversion Rate - average number of conversions
vCPM - cost per thousand
CTR - percentage of people who saw and clicked
Conversion- valuable action

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16
Q

Video Views

A

When a user watches 30 secs or more

17
Q

Video impressions

A

The number of time your video was show to an audience

18
Q

CAN SPAM
CASL
GDPR

any user who has not opted out
Explicitly request content
Consenting users only

A

CAN SPAM - not opted out
CASL - consenting only
GRPR - explicitly requested

19
Q

What stage of buyers journey send a new email offer too?

A

Awareness & Interest

20
Q

Automatation Building block vs trigger

A

Trigger are the questions.

Blocks are timing, decision, actions.

21
Q

What can you do to your layout to achieve better UX

A

Include phone number at top of page.

22
Q

Best tool to evaluate website effectiveness across channels.

A

Google Analytics.

23
Q

What area of google acquisition would you explore for audience website arrival?

A

All traffic

Source/Medium

24
Q

Integrating google ads with google analytics allows you too

A

Identify high performing times of day

Find info on click costs

25
Q

Report that can enhance user journey and increase conversion

A

Funnel Visualization

26
Q

Key outputs during early stages of strategy development

A

Available resource

Review of current activity and expectations

27
Q

PPC
YOUTUBE
IG
FB

sitelinks
Pre-Roll
Carousel
360

A

YT - pre roll
PPC - sitelinks
IG - carousel
FB - 360

28
Q

Two key elements creative strategy.

A

Ideas & Activations

29
Q

Owned vs Desk research

Cost effective, social channel & analytics, online search, provided insights directly related.

A

Owned - proprietary social, provided insights directly related

Desk - Online search for free, cost effective.

Exam Question Review (1 decks)

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