Exam Flashcards
What is true for communication?
A) about 20% of the human communication is going by non-verbal way
B) The communication of men and the women is very similar
C) Charles Darwin has also examined the evolutionary fund of communication
D) The cultural environment has no effect on it
C) Charles Darwin has also examined the evolutionary fund of communication
Which of the following is an self-awareness test used in psychology ? A) The “draw a tree”- test B) The “ draw a bush” - test C) The “ draw your favorite animal”-test D) The “draw a house”-test
A) The “draw a tree”- test
Which of the following is a special service? A) Pet food B) Ultrasound C) Pet shop D) Grooming
B) Ultrasound
Which of the following is NOT a special card mailing/e-mail? A) Referral
B) Sympathy
C) Reminder
D) Welcome
C) Reminder
Which of the following community activities could help building up personal social structure of a veterinarian? A) Scientific society B) Charitable organizations C) Sport clubs D) All of them
D) All of them
Which of the following is NOT a PR activity? A) Presentation B) Sponsoring special programs C) Newsletter D) Education in primary schools
C) Newsletter
Which of the following is a durable good? A) X- ray machine B) Vaccines C) Endectocides D) Surgery gloves
A) X- ray machine
Which of the following is NOT a part of the marketing plan? A) Market and survey and analysis B) Risk analysis C) Price-setting D) Marketing communication
B) Risk analysis
Which of the following is NOT true for the depreciation?
A) Cost item
B) Cash-outflow
C) Accounted for durable goods
D) Could be linear, degressive or progressive
B) Cash-outflow
How many ecamination rooms per vet are recommended in a small animal clinic? A) 1 B) 2 C) 3 D) Depending on the vet
B) 2
How much is the real interest rate if the average nominal (market) interest rate is 9% and the inflation is 5% ?
9-5 = 4%
Which of the following is an indirect effect of animal disease?
a. Collapse of milk export trade
b. abortions
c. decrease in FCR
d. less number of piglets/litter
a. Collapse of milk export trade
Which of the following nutrient metabolisms can be altered by the animal diseases?
a. Protein metabolism
b. Energy metabolism
c. Mineral metabolism
d. All of them
d. All of them
Which of the following is a special service?
a. Pet food – supplementary service
b. Ultrasound
c. Pet shop – supplementary service
d. Grooming – supplementary service
b. Ultrasound
Which of the following community activities could help building up personal social structure of a veterinarian?
a. Scientific society
b. Charitable organizations
c. Sport clubs
d. All of them
d. All of them
Which of the following is NOT a special card mailing/ e-mail? a. Referral
b. Sympathy
c. Reminder
d. Welcome
c. Reminder
Which of the following is NOT a PR activity?
a. Presentations
b. Sponsoring special programs
c. Newsletter
d. Education in primary schools
c. Newsletter
((public relations = everything the vet does in public except ad, interviex, presnetations, publishin art, educ people
> media apperance
> presentations, sponso special prog, education in shcools, dog traning club, cahrities, treating star and wiuld ones))
Which of the following is NOT a part of a marketing plan?
a. Market survey and analysis
b. Risk analysis
c. Price-setting
d. . Marketing communication
b. Risk analysis
SWOT + PEST
1) market survey and analysis
2) price setting
3) patient turnover and income per animal
4) marketing communication
Which of the following is a durable good?
a. X-ray machine
b. Vaccines
c. Endoectocides
d. Surgery gloves
a. X-ray machine
Which of the following is NOT true for the depreciation?
a. cost item
b. cash-outflow
c. accounted for durable goods
d. could be linear, regressive or progressive
b. cash-outflow
included in the financial plan
How many examination rooms per vet are recommended in a small animal clinic?
a. 1
b. 2
c. 3
d. Depending on the Vet
b. 2
Which of the following could be a source of personal referrals?
a. Clients
b. Business contacts
c. Staff networks
d. All of them
d. All of them
Which of the following is a direct effect of animal disease?
a. collapse of milk export trade
b. less benefits to the young parents
c. less investment in food processing plants
d. reduced fertility
d. reduced fertility
Which of the following physiological processes can be affected by the animal disease?
a. nutrient metabolism
b. respiration
c. excretion
d. all of them
d. all of them
which of the following is a supplementary service?
a. Grooming
b. X-ray – special service
c. Hospital care – special service
d. Laboratory – special service
a. Grooming
Which of the following marketing communication tool is a PR activity?
a. Webpage of the clinic
b. Local cable TV ad
c. Yellow pages ad
d. Scientific article
d. Scientific article
Which of the following is a cross-marketing?
((= selling new services to existing clients))
a. Selling a canine pet food to existing cat owners
b. Selling the boarding service to new dog owners
c. Selling a new canine product to existing dog owners
d. Selling a feline pet food to existing cat owners
a. Selling a canine pet food to existing cat owners
Which of the following is a non-durable good?
a. Ultrasound machine
b. Bandages
c. Car
d. Operating table
b. Bandages
Which of the following is NOT a part of the financial plan?
a. Profit and loss plan
b. Cash-flow plan
c. Enterprise budgeting
d. Preliminary balance sheet
c. Enterprise budgeting
Profit and loss plan is based on :
o Income plan (estimated based on the patient turnover + the income per patient)
o Cost plan
▪ Direct – indirect costs
▪ Fixed – variable costs
o Profit plan
• Income – cost = profit plan (or loss plan)
• Cash-flow plan (for year 1 in monthly basis)
• Preliminary balance sheet
Which of the following is NOT a pricing strategy?
a. SWOT-analysis based
b. Cost based
c. Competition based
d. Obligatory minimum prices
a. SWOT-analysis based
= risk analysis
How many minutes can an average client wait without losing patience in a waiting room?
a. 5 min.
b. 8 min.
c. 15 min.
d. 25 min.
b. 8 min.
Which of the following is a supplementary service?
a. X-ray
b. Pet food
c. Hospital care
d. Laboratory
b. Pet food
Which of the following is a non-durable good?
a. disinfectants
b. ultrasound machine
c. car
d. operating table
a. disinfectants
Which of the following is NOT a part of the financial plan?
a. profit and loss plan
b. marketing plan
c. cash-flow plan
d. preliminary balance sheet
b. marketing plan
What is true for communication?
Charles Darwin has also examined the evolutionary found of communication
Which of the following is a self-awareness test used in psychology?
The “draw a tree” test
Which topics does macroeconomics deal with?
Infiltration, unemployment
Explain net farm income!
NFI = Gross margin - Fixed cost
What techniques does decision analysis include?
- Mathematical equations
- Payoff matrices
- Process flow charts
- Decision trees
?
Where could profit be maximized?
MC=MR
Explain the NVP (net present value)
Total PV of benefits - total PV cost
- net present value
- expresses the differences between the total present value of benefit & costs
What are the three categories of resources?
Land, Labour, Capital
What is the law of demand?
There is an inverse relationship between the price of a good & quantity of buyers wishing to purchase in a defined period of time
What factors could cause a shift in demand curve? (5)
- Tastes & preferences
- No. of buyers on the market
- Income
- Expectations of consumers 5. Prices of related goods
Supposing a university enrolment drops by 10% because tuition raises by 5%, what is the price elasticity of demand?
Ed = (%∆in Q demanded) / (%∆in price) Ed = -10% / 5% = -2/1 = 2 Ed = 2
What could be the direct effects of diseases in a pig fattening unit in terms of resources &/or of products?
- Affects livestock resource transformation process
- Results in extra resource use
- Fewer animal products than before
What are the measurable effects of diseases on animal productivity?
- Premature death
- Changed value of animals & products from slaughthered animals
- Reduced live weight gain
- Reduced yield & quality of products from the animals
- Decreased capacity for work
- Altered FCE
Explained fix-, variable- & marginal cost
- Fixed cost – cost that don’t vary as output varies, & must be paid even if output is zero
- Variable cost – costs that are zero if output is zero, varies if output varies
- Marginal cost – change in total cost when one unit of output is produced
Which of the following is a direct effect of animal disease?
Reduced milk yield
Reduced fertility
Supplementary services:
Pet food, grooming
Which of the following marketing communication tool is a PR activity?
Scientific (article)
Which of the following could be a source of personal referrals?
All of them (clients, buisness contacts, staff networks)
Which of the following is cross marketing?
Selling feline pet food to existing dog owners.
Selling a canine pet food to existing cat owner.
Which of the following is a non-durable good?
Disinfectants.
Bandages.
Which of the following is NOT a part of the financial plan?
Marketing plan.
Enterprise budget.
Which of the following is NOT a pricing strategy?
PEST-analysis based.
SWOT - analysis based.
