Exam 1 Terms Flashcards
(Marginal) Willingness to pay
the maximum price at or below which a consumer will definitely buy one unit of a product.
(Marginal) Cost
the cost added by producing one additional unit of a products or service.
Price
the quantity of. money for which one may buy or sell a commodity.
Quantity Demanded
the aggregate value of the goods or services demanded by consumers in a stated period of time. (depends on the price of goods or serviced in the market.)
Demand
a consumer’s desire to purchase goods and services and willingness to pay a price for a specific good or service.
Quantity Supplied
the amount of goods or services that suppliers will produce and sell at a given market price.
Competitive Equilibrium
a condition in which profit-maximizing producers and utility-maximizing consumers in competitive markets with freely determined prices arrive at an equilibrium price.
Price Control
government-mandated legal minimum or maximum prices set for specified goods.
Price Ceiling
keeps a price from rising above certain level (the ceiling), while a price floor keeps a price from falling below a certain level (the floor).
Price Floor
the lowest legal price that can be paid in a market for goods and services, labor, or financial capital.
Excess Demand (Shortage)
a situation in which the demand for a product or service exceeds its supply in a market.
Excess Supply (Surplus)
a situation in which the quantity of a good or service supplied is more than the quantity demanded, and the price is above the equilibrium level determined bu supply and demand.
Revenue
the income that a firm receives from the sale of a good or service to its customers.
Profit
the difference between the revenue received from the sale of an output and the costs of all inputs used, as well as any opportunity costs.
Marginal Analysis and Maximizing Profit
an examination of the additional benefits of an activity compared to the additional costs incurred by that same activity. used as a decision-making tool to help them maximize their potential profits.
Law of Demand
on of the most fundamental concepts in economics. states that quantity purchased varied inversely with price. (the higher the price, the lower the quantity demanded)