Exam 1 Review Flashcards
What is Data Analytics?
Data analytics is the process of evaluating data with the purpose of drawing conclusions to address business questions.
What are the 5 Vs?
- Volume
- Velocity
- Variety
- Veracity
- Volume
What does “volume” of the 5 Vs refer to?
Scale of data
What does “velocity” of the 5 Vs refer to?
Frequency of incoming data
What does “variety” of the 5 Vs refer to?
Different forms of data
What does “veracity” of the 5 Vs refer to?
Uncertainty of data
What does “value” of the 5 Vs refer to?
The value the data and its analysis can create
What is the impact cycle?
Identify
Master
Perform
Address
Communicate
Track
What does “identify” stand for?
Identify the questions: understand the business problems that need addressed
What does “Master” stand for?
Master the data: Know what data are available and how they relate to the problem
What does “Perform” stand for?
Perform the test plan: Select an appropriate model to find a target variable
What does “Address” stand for?
Address and refine results: Identify issues with the analyses, problem issues and refine the model
What does “Communicate” stand for?
Communicate insights: Communicate effectively using clear language and visualizations
What does “Track” stand for?
Track outcomes: Follow up on the results of the analysis
How does having more data around us translate into value for a company?
The data alone is not useful, but if we are able to use it effectively and analyze it to address business solutions we can increase value.