Exam 1: Intro

Question 1

What has been the history of consumer behavior? (3 different orientations)

Answer 1

Production Orientation –> Sale Orientation –> Marketing Orientation

Question 2

What is the Marketing Concept?

Answer 2

To be successful, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition

Question 3

What is the Societal Marketing Concept?

Answer 3

Consumers may on occasion respond to their immediate needs or wants, while overlooking their own long-run best interest, or the best interest of their family, neighbors, country, or planet

Question 4

What is the GOAL of the marketing concept?

Answer 4

Develop the best marketing mix to fulfill consumers needs and desires

Question 5

What is consumer behavior?

Answer 5

The totality of consumers’ thoughts, feelings, and decisions about the consumption, acquisition, and disposition of goods, services, activities, and ideas

Question 6

What are the 3 kinds of responses that consumers make?

Answer 6

Cognitions (thoughts), Affect (feelings), (Observable) Behaviors