Exam 1 Flashcards
Sports media today must to more with ______, and work on a variety of platforms.
less
What are some platforms?
Social Media, Phones, Broadcast, Print, Computer, TV
Someone not affiliated with a comm team, but creates content.
Citizen Journalist
Telling what consumers are going to watch and when
Agenda Setting
“This is what we want you to think”
Framing
Reporters must stay in tune with ______.
Social Media
What must a reporter do to be successful?
Pay attention to competition
Three things to do when writing a story…
- communicate a simple theme
- use the best elements to support the theme
- understanding and engagement
Understanding means…
Does the story make sense?
Engagement means…
Do the listeners/ viewers care? People and emotion create engagement.
Someone involved in the story is a ______.
Stakeholder
Important —-> Less Important
Inverted Pyramid Story
End with the same point you begin with.
Circular Story
Keep the action in front of you … aka
don’t cross the axis
Objectives of an Interview
informational, entertaining, confrontational
