Exam 1; 9/26 Flashcards
Cost benefit principle
The principle of weighing all costs & benefits to base your decision off which is greater
Willingness to pay
Maximum monetary amount you are willing to spend on a product
Economic Surplus
Total benefits minus total costs from a decision
Opportunity Cost Principle
The principle of the true cost of something being the next best alternative you are giving up
Scarcity
Understanding that resources are limited
Sunk cost
a cost that has been incurred and cannot be reversed
Marginal Principle
breaking “how many” decisions down into smaller parts, weighing marginal benefits & costs, incremental decisions
Marginal Benefit
extra benefits from one additional unit
Marginal cost
Extra cost from one additional unit
Interdependence principle
The principle of your best choice depending on your other choices/choices of others
Ceteris Paribus
Latin for “Holding other things constant”
Law of demand
tendency for demand to be higher when price is lower
Rational rule for buyers
Keep buying until price equals marginal benefit
Rational rule for sellers
Keep selling until price equals marginal cost
Four step process of Market Demand?
Survey, add up total quantity demanded at each price by all customers, scale up, plot quantity demanded at each price