Exam 1

Question 1

Adaptations

Answer 1

Dominate features

Question 2

Classic

Answer 2

Style or design that remains in general fashion acceptance for an extended period of time
EX: Chanel suit

Question 3

Color

Answer 3

Key factor in apparel selection

Decorative element of design

Question 4

Consumer

Answer 4

The ultimate user, the person who uses the finished fashion garment

Question 5

Customer

Answer 5

A patron or potential purchaser of goods or services.

Question 6

Fashion

Answer 6

Style accepted & used by the majority at one time, no matter how small that group

Question 7

Details

Answer 7

Individual elements that give a silhouette its form or shape

Types of collar, bodice, sleeve, waistline, skirt, pant, etc.

Question 8

Fad

Answer 8

A style that suddenly sweeps into 
popularity, but disappears as
quickly as it arrived

EX: ‘Nehru’ collar

Most come & go in single season

Question 9

Fashion merchandising

Answer 9

Planning required to have the right fashion-oriented merchandise at RIGHT

Time, place, quantities, prices & sales promotion for specific target customer

Question 10

Knockoffs

Answer 10

Copies

Question 11

High fashion

Answer 11

A new style accepted by a limited number of fashion leaders

- Want to be 1st to adopt change & innovation in fashion

Question 12

Texture

Answer 12

Look & feel of material, woven or nonwoven

Question 13

Mass or volume fashion

Answer 13

Styles that are widely accepted

Produce large quantities at moderate-low prices

Appeal to greatest majority of fashion-conscious consumers

“Bread & butter” of fashion banquet

Question 14

Trend

Answer 14

A general direction or movement

Hard to distinguish from fad

EX: Mini Skirt

Question 15

Plateau

Answer 15

Period when a fashion is at the height of its popularity & use

Question 16

Silhouette

Answer 16

The overall outline or contour of a garment

Shape or form of the garment

Question 17

Fashion cycle

Answer 17

The rise, wide popularity & decline in acceptance of a style

Demand - mass-produced,
mass-distributed & sold at
prices reachable of most
consumer

Question 18

Rise stage

Answer 18

The acceptance of either a newly introduced design or its adaptations by an increasing number of consumers

Question 19

Obsolescence stage

Answer 19

When disinterest occurs & a style can no longer be sold at any price

Question 20

Short-run fashions

Answer 20

Fashion takes less seasons to complete its cycle than what may be considered its average life expectancy

Question 21

Long-run fashions

Answer 21

Fashion takes more seasons to complete its cycle than what may be considered its average life cycle

Question 22

Fast fashion

Answer 22

The retail strategy of keeping fashion fresh, as if it were a perishable good. Retailers using this strategy utilize shorter product life cycles.

Question 23

Baby-boom generation

Answer 23

People born in the United States between 1946 and 1964; the largest generational group ever recorded

Question 24

Behavior

Answer 24

Grouping consumers according to 1 their opinion of specific products or services and 2 their actual rate of use of these products or services. This helps companies understand and make predictions about present and potential customers.

Question 25

Demographics

Answer 25

Population studies that divide broad groups of consumers into smaller, more homogeneous market segments; the variables include population distribution, age, sex, family life cycle, race, religion, nationality, education, occupation, and income.

Question 26

Discretionary income

Answer 26

The money that an individual or family has to spend or save after buying such necessities as food, clothing, shelter, and basic transportation.

Question 27

Disposable personal income

Answer 27

The amount of money a person has left to spend or save after paying taxes. It is roughly equivalent to what an approximation of the purchasing power of each consumer during any given year.

Question 28

Better market

Answer 28

A category of women’s apparel priced just below bridge apparel lines

Question 29

Bridge market

Answer 29

A price zone that bridges the gap between designer and better prices

Question 30

Budget market

Answer 30

Mass-produced close copies or adaptations of styles that have proven their acceptance in higher-priced markets

Question 31

Environment

Answer 31

The conditions under which we live that effect our lives and influence our actions

Question 32

Inflation

Answer 32

A substantial and continuing rise in the general price level.

Question 33

Market segmentation

Answer 33

The separating of the total consumer market into smaller groups known as market segments.

Question 34

Target market

Answer 34

A specific groups of potential customers that manufacturers and retailers are attempting to turn into regular customers.

Question 35

Diversification

Answer 35

The addition of various lines, products, or services to serve different markets.