Exam 1 Flashcards
Adaptations
Dominate features
Classic
Style or design that remains in general fashion acceptance for an extended period of time
EX: Chanel suit
Color
Key factor in apparel selection
Decorative element of design
Consumer
The ultimate user, the person who uses the finished fashion garment
Customer
A patron or potential purchaser of goods or services.
Fashion
Style accepted & used by the majority at one time, no matter how small that group
Details
Individual elements that give a silhouette its form or shape
Types of collar, bodice, sleeve, waistline, skirt, pant, etc.
Fad
A style that suddenly sweeps into
popularity, but disappears as
quickly as it arrived
EX: ‘Nehru’ collar
Most come & go in single season
Fashion merchandising
Planning required to have the right fashion-oriented merchandise at RIGHT
Time, place, quantities, prices & sales promotion for specific target customer
Knockoffs
Copies
High fashion
A new style accepted by a limited number of fashion leaders
- Want to be 1st to adopt change & innovation in fashion
Texture
Look & feel of material, woven or nonwoven
Mass or volume fashion
Styles that are widely accepted
Produce large quantities at moderate-low prices
Appeal to greatest majority of fashion-conscious consumers
“Bread & butter” of fashion banquet
Trend
A general direction or movement
Hard to distinguish from fad
EX: Mini Skirt
Plateau
Period when a fashion is at the height of its popularity & use
Silhouette
The overall outline or contour of a garment
Shape or form of the garment
Fashion cycle
The rise, wide popularity & decline in acceptance of a style
Demand - mass-produced,
mass-distributed & sold at
prices reachable of most
consumer
Rise stage
The acceptance of either a newly introduced design or its adaptations by an increasing number of consumers
Obsolescence stage
When disinterest occurs & a style can no longer be sold at any price
Short-run fashions
Fashion takes less seasons to complete its cycle than what may be considered its average life expectancy
Long-run fashions
Fashion takes more seasons to complete its cycle than what may be considered its average life cycle
Fast fashion
The retail strategy of keeping fashion fresh, as if it were a perishable good. Retailers using this strategy utilize shorter product life cycles.
Baby-boom generation
People born in the United States between 1946 and 1964; the largest generational group ever recorded
Behavior
Grouping consumers according to 1 their opinion of specific products or services and 2 their actual rate of use of these products or services. This helps companies understand and make predictions about present and potential customers.
Demographics
Population studies that divide broad groups of consumers into smaller, more homogeneous market segments; the variables include population distribution, age, sex, family life cycle, race, religion, nationality, education, occupation, and income.
Discretionary income
The money that an individual or family has to spend or save after buying such necessities as food, clothing, shelter, and basic transportation.
Disposable personal income
The amount of money a person has left to spend or save after paying taxes. It is roughly equivalent to what an approximation of the purchasing power of each consumer during any given year.
Better market
A category of women’s apparel priced just below bridge apparel lines
Bridge market
A price zone that bridges the gap between designer and better prices
Budget market
Mass-produced close copies or adaptations of styles that have proven their acceptance in higher-priced markets
Environment
The conditions under which we live that effect our lives and influence our actions
Inflation
A substantial and continuing rise in the general price level.
Market segmentation
The separating of the total consumer market into smaller groups known as market segments.
Target market
A specific groups of potential customers that manufacturers and retailers are attempting to turn into regular customers.
Diversification
The addition of various lines, products, or services to serve different markets.
