Exam 1 Flashcards
What is strategic mangement?
the integrative field that combines analysis, formulation, and implementation in the quest for competitive advantage
What is the AFI framework?
Analysis Formulation Implementation
What is strategy?
a set of goal oriented actions a firm takes to gain and sustain superior performance relative to competitors
What makes a good strategy?
Analysis of the firm’s internal and external environement
formulating the firm’s corportate, business, and functional strategies
implementing a set of coherent actions to implement the firm’s guiding policy
What is competitive advantage?
superior performance relative to other companies within the industry
What is competitive disadvantage?
if a firm underperforms its rivals
What is competitive parity?
When two firms perform at a equal rate
What is a firm’s vision?
What are you looking to accomplish?
What is a firm’s mission?
How will we accomplish our goals
What are our values?
What commitments do we make
What are the core values?
ethical standards and norms that govern an organization
What is PESTEL?
Political, economic, sociocultural, tech, ecological, legal
evaluates the external factors on a firm
What is industry convergence?
formerly unrelated industries begin to satisfy the same customer need
What is an oligopoly?
a few large firms, high barrier to entry, differentiated products
What is a perfectly competitive industry?
industry is fragmented, firms in the industry sell a commodity product, individual firms have little or no ability to raise prices