EXAM 1 Flashcards
Definition of communication
shared meaning
Def. of feedback
response from person knowing they acknowledged the message sent
encoding
symbols used by self that we understand
decoding
another person understands a symbol you understand
Interpersonal communication
talk between two people. ex: cell phone/online
Mass communications
Large/well known organizations. ex: tv, radio, magazines
Media multitasking
Multiple devices in use at once. Ex: on cell, while watching tv and typing on laptop.
Encoding, noise, decoding
transfer to words and interpret meaning. Ex: whistling a happy song- someones happy.
culture
shared behaviors. ex: iced coffee
convergence
media models channels- podcasts,video, audio
Definition of cultural communication
SHARED MEANING
know that: television networks sell viewers to ads as a “product”
selling your “eyeballs”/ what is seen to television and ads
concentration of media ownership
economy scale- fewer people to run companies when buying a ton of companies
the stamp act
economy taxing printed documents
Linotype
Print press
What media is not advertiser supported?
Books
Public occurrences both foreign/domestic
First printed newspaper in colonies
The penny press
Cheap printing for less money each paper stack
Wire service: a) how they started b) what they are
a) b)
When did mag. become mass circulated?
Post civil war
muckrakers: a) what are they b)who came up w/ the term?
a) b)
consumer magazines
newsstands magazines
Agenda setting theory
News cant tell us what to think about a topic but can tell us about the topic
Hypodermic needle theory:
Dangerous drug “Media could influence everyone”
Two-Step flow
2 steps in the process 1) opinion leaders 2) Op. leaders share with their group
USES AND GRATIFICATIONS
People are choosing to do stuff with media- ex: tv cant make you laugh unless its on a comedy show
Social learning theory
learning from observation
E-publishing
book published online
e-books
downloaded book onto tablet
Magazine circulation
number of mag. sold then add pass along readership
pass-along readership
Someone who didn’t buy the mag. but reads them (when seated in the waiting room)
How many american adults read magazines?
93%
