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Mass Media and Society > EXAM 1 > Flashcards

EXAM 1 Flashcards

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Sociology 101 flashcards
1
Q

Definition of communication

A

shared meaning

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2
Q

Def. of feedback

A

response from person knowing they acknowledged the message sent

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3
Q

encoding

A

symbols used by self that we understand

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4
Q

decoding

A

another person understands a symbol you understand

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5
Q

Interpersonal communication

A

talk between two people. ex: cell phone/online

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6
Q

Mass communications

A

Large/well known organizations. ex: tv, radio, magazines

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7
Q

Media multitasking

A

Multiple devices in use at once. Ex: on cell, while watching tv and typing on laptop.

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8
Q

Encoding, noise, decoding

A

transfer to words and interpret meaning. Ex: whistling a happy song- someones happy.

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9
Q

culture

A

shared behaviors. ex: iced coffee

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10
Q

convergence

A

media models channels- podcasts,video, audio

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11
Q

Definition of cultural communication

A

SHARED MEANING

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12
Q

know that: television networks sell viewers to ads as a “product”

A

selling your “eyeballs”/ what is seen to television and ads

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13
Q

concentration of media ownership

A

economy scale- fewer people to run companies when buying a ton of companies

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14
Q

the stamp act

A

economy taxing printed documents

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15
Q

Linotype

A

Print press

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16
Q

What media is not advertiser supported?

A

Books

17
Q

Public occurrences both foreign/domestic

A

First printed newspaper in colonies

18
Q

The penny press

A

Cheap printing for less money each paper stack

19
Q

Wire service: a) how they started b) what they are

A

a) b)

20
Q

When did mag. become mass circulated?

A

Post civil war

21
Q

muckrakers: a) what are they b)who came up w/ the term?

A

a) b)

22
Q

consumer magazines

A

newsstands magazines

23
Q

Agenda setting theory

A

News cant tell us what to think about a topic but can tell us about the topic

24
Q

Hypodermic needle theory:

A

Dangerous drug “Media could influence everyone”

25
Q

Two-Step flow

A

2 steps in the process 1) opinion leaders 2) Op. leaders share with their group

26
Q

USES AND GRATIFICATIONS

A

People are choosing to do stuff with media- ex: tv cant make you laugh unless its on a comedy show

27
Q

Social learning theory

A

learning from observation

28
Q

E-publishing

A

book published online

29
Q

e-books

A

downloaded book onto tablet

30
Q

Magazine circulation

A

number of mag. sold then add pass along readership

31
Q

pass-along readership

A

Someone who didn’t buy the mag. but reads them (when seated in the waiting room)

32
Q

How many american adults read magazines?

A

93%

Mass Media and Society (1 decks)

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