EXAM 1 Flashcards
Which part of a sign refers to a mental concept?
signified
Which of the following are not a part of Burke’s pentad?
the actor
According to Freud, which part(s) of the psyche make up the conscious mind?
ID, ego, and super ego
According to Aristotle’s artistic proofs, what is Ethos?
credibility of the speaker
Of the seven liberal arts, which three make up the Trivium?
Grammar, logic, and rhetoric
Which of the following is not an assumption that underlies the Hypodermic Needle Approach to mass media campaigns?
generates specific outcomes of effects
According to the lecture, which element of a successful information campaign is exhibited in the oft-repeated slogan “Duck and Cover” in the documentary Atomic Cafe?
monoplization
Which of the following is not a claim made by film director Sydney Pollack in “The Way We Are”?
- film save informed by social views
- film makers have moral purpose, but no control of audience
What is Aristotle’s definition of rhetoric?
ability to see what is persuasive
This factor of a successful media campaign occurs when a media message is reinforced by similar messages across a variety of media:
supplementation
According to C. S. Pierce, smoke’s signifying relationship to fire is:
casual relationship
According to the lecture on Lacan, in which stage(s) is the new infant in a state of complete consciousness?
mirror stage/ oedipus stage
According to lecture, which term refers to “falling action.”
denouement
According to the Television Codes, the physical aspects (e.g. speech, costuming, makeup, movement) of characters in a televised program are referred to as:
reality
According to Kubey and Csikszentmihalyi, given the viewing habits of people in the industrialized world, a person who lives to 75 would spend how many years on average watching television.
9 years
According to Perloff, what can be impediments or limitations to successful campaigns?
- reaching target audience
2. changing strange attitudes
when jen hears the word prom
she thinks of…
In relation to semiotics, what does “intertextuality” mean?
signs derived their meanings from other signs
What type of television codes deal with the technical aspects of production?
representational code
Who is the ultimate antagonist in All About Eve.
Eve Harrington
Margo becomes the protagonist in All About Eve.
when she takes eve into her home and even begins to try to steal her life.
According to Pollack, which element of controlling influence has changed little in the last 50 years of filmmaking:
it still belongs to the conserver
According to lecture, The Simpsons ideological codes are conservative because they focus on:
- The Family
- Small town politics
- religion
- Homer as father
What does Burke mean by the statement, “People are rotten with perfection?”
everyone wants to be perfect
According to lecture, reasoning from the specific to the general is what type of reasoning?
induction
According to Burke’s steps of Division, accumulation of guilt is known as:
pollution
Who is considered “The father of philosophy?”
aristoslte
Which idea is associated with Lacan?
mirror stage
What is the “Male Gaze?”
when the camera puts audience into perspective of a heterosexual man.
