EXAM 1 Flashcards
Which part of a sign refers to a mental concept?
signified
Which of the following are not a part of Burke’s pentad?
the actor
According to Freud, which part(s) of the psyche make up the conscious mind?
ID, ego, and super ego
According to Aristotle’s artistic proofs, what is Ethos?
credibility of the speaker
Of the seven liberal arts, which three make up the Trivium?
Grammar, logic, and rhetoric
Which of the following is not an assumption that underlies the Hypodermic Needle Approach to mass media campaigns?
generates specific outcomes of effects
According to the lecture, which element of a successful information campaign is exhibited in the oft-repeated slogan “Duck and Cover” in the documentary Atomic Cafe?
monoplization
Which of the following is not a claim made by film director Sydney Pollack in “The Way We Are”?
- film save informed by social views
- film makers have moral purpose, but no control of audience
What is Aristotle’s definition of rhetoric?
ability to see what is persuasive
This factor of a successful media campaign occurs when a media message is reinforced by similar messages across a variety of media:
supplementation
According to C. S. Pierce, smoke’s signifying relationship to fire is:
casual relationship
According to the lecture on Lacan, in which stage(s) is the new infant in a state of complete consciousness?
mirror stage/ oedipus stage
According to lecture, which term refers to “falling action.”
denouement
According to the Television Codes, the physical aspects (e.g. speech, costuming, makeup, movement) of characters in a televised program are referred to as:
reality
According to Kubey and Csikszentmihalyi, given the viewing habits of people in the industrialized world, a person who lives to 75 would spend how many years on average watching television.
9 years
