Exam 1 Flashcards
Naturalistic Observation
observation of behavior in natural setting
Case Studies
In-depth study of one or a few individuals using observation, interviews or psychological testing
Surveys
Interviews, questionnaires used to gather information quickly
Correlational Studies
Determination of mathematical relationship between 2 variables
Experiments
Random assignment of participants to control, experimental groups; manipulation of independent variable
Cross-Sectional Designs
Participants of different ages studied one time
Sequential Designs
Study that combines both longitudinal and cross-sectional components
Longitudinal Designs
participants in one group studied several times
cross-cultural research
research that either describes culture or includes culture as a variable
Advantages of Naturalistic Observation
Participants behave naturally
Disadvantages of Naturalistic Observation
Researchers’ expectations can influence results; little control over conditions
Advantages of Case Studies
In-depth information; important in the study of unusual events
Disadvantages of Case Studies
Results many not generalize beyond the case that is studied; time consuming; subject to misinterpretation
Advantages of Surveys
Accurate information about large groups; track changes
Disadvantages of Surveys
Validity limited by sample representativeness; responses influenced by questions, social desirability