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Mass Media and Popular Culture > Exam 1 > Flashcards

Exam 1 Flashcards

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Sociology 101 flashcards
1
Q

Culture

A

The shared understandings (beliefs), values, practices (customs, rituals, traditions) and symbols (cultural artifacts) of a group of people.

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2
Q

Values - Characteristics

A
  • Few
  • More global and abstract than beliefs
  • Widely accepted
  • Value conflicts
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3
Q

Characteristics of Culture

A
  • Specific to a group of people
  • Individuals socialized into culture(s)
  • Can belong to many different cultures (subcultures)
  • Within cultural group-shared beliefs, behaviors, etc.
  • Culture changes
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4
Q

Mediated Pop Culture

A

A culture that develops from/for the people that is distributed through mass media to the people and that conveys meaning through signs(symbols) and cultural artifacts.

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5
Q

Characteristics of Pop Culture

A
  1. Origin
  2. Motivation
  3. Diffusion
  4. Shelf-life
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6
Q

2 dominant models of communication

A
  1. Transmission Model

2. Cultural Model

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7
Q

transmission model

A

source—–> message—–> receiver

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8
Q

transmission model

A

Harold Lasswell (1948) and Paul Hodkinson (2011)

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9
Q

cultural model

A

Relationship Between

  1. Processes of social communication
  2. Production of a common culture
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10
Q

cultural model

A

Culture as communication is the process of producing new shared meaning out of the interaction of historically given shared meanings and individually created meanings.

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11
Q

cultural model

A

rituals social construction of reality = new shared meanings

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12
Q

2 Theoretical Approaches

A
  • Social Psychological Perspective

- Critical/Cultural Studies

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13
Q

2 Theoretical Perspectives

A
  • Media-as-Shaper

- Media-as-Mirror

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14
Q

Ongoing process

A

media representations influence society and reflect society

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15
Q

Story

A
  • Has a beginning, middle, and end
  • Conflict
  • Events-causal connection
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16
Q

Conflict

A
  • Not necessarily negative
  • Driving force of the story
  • Balance and equilibrium disrupted
  • Mission
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17
Q

Characters

A
  • Each has a role to play; serve a function

- Protagonist-leading character

18
Q

Message

A
  • Central message of story

- Ideological or moral statement that works as the central theme throughout the story

19
Q

Formulaic Premise

A
  • the initial circumstance, situation, in which characters find themselves
  • Tells the audience what it can expect when it comes upon the story
20
Q

Formulaic Structure

A
  • Reaffirms the worldview (ideology) of the story

- Most common structure (order/chaos/order)

21
Q

Formulaic Plot

A
  • A planned series of events in a narrative, progressing through a struggle of opposing forces to a climax and a conclusion
  • conflict is central to most plots; artificially built into plots
22
Q

Formulaic subplot

A

secondary stories that are frequently interwoven into narratives

23
Q

Plot Conventions

A

recurrent incidents that appear within the narrative

24
Q

5 Media Trends-Business of Pop Culture

A
  1. Media fragmentation
  2. Concentration of Ownership
  3. Mass Media Conglomerates
  4. Cross-media ownership
  5. Globalization
25
Q

Political Economy Perspective

A

Structure of Business
Profit oriented business model/mind-set
Effect on content

26
Q

Stages from creation to consupmtion

A
  • production
  • distribution
  • marketing & promotion
  • exhibition
27
Q

Vertical Integration

A

Company owns production, distribution, and exhibition processes

28
Q

Horizontal Integration

A

Company owns companies within tv, movies, music, books, magazines, radio

29
Q

Advantages of vertical and horizontal integration

A
  • cost effective
  • enables company to control whole process
  • cross promotional marketing
30
Q

Disadvantages

A
  • people with certain views of the world are the only ones producing products
  • loss of quality
  • difficult for independent artists
  • lack of competition drives prices up
31
Q

Commodification

A

the process whereby a product, a person, etc. is transformed into an object that is available for sale for a profit

32
Q

Robert McChesney-Age of Hyper-commercialism

A

Media more concerned about pleasing advertisers (increasing ratings to attract advertisers) than about producing good quality TV shows or informative news

33
Q

Branded Entertainment

A

Embedding one’s brand or brand icons as part of any entertainment property in an effort to connect with consumers in a compelling way

34
Q

Trends

A

-Advertising, branding and entertainment are converging at an accelerating rate

35
Q

Why is this convergence happening?

A
  • Audience fragmentation

- Ad-avoidance hardware

36
Q

Solution

A
  • Place brands wherever consumers are located

- Branded Entertainment and product placement

37
Q

Product Placement

A

embedded advertising placed visually

38
Q

Product integration

A

embedded advertising which characters talk about the specific product

39
Q

Characteristics of embedded advertising

A
  • media consumption
  • paid
  • credibility
  • agencies
40
Q

Intended Effects of PP

A
  • Brand awareness
  • brand familiarity and liking
  • brand recall
  • create realism ( increased authenticity of the content)
  • indirect product endorsement/perceived popularity
  • revenue stream for production
41
Q

Unintended Effects of PP

A
  • story content may be compromised
  • blurring of selling and entertainment
  • controversial products (tobacco, alcohol, guns, etc.) circumvent advertising restrictions and bans
  • Lack of disclosure
  • Manipulation?

Mass Media and Popular Culture (1 decks)

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