Exam #1 Flashcards
Interpersonal Communication + examples
the process of exchange of information, ideas and feelings between two or more people through verbal or non-verbal methods
-ex. phone call, face to face, letter
Mass communication + examples
the process of imparting and exchanging information through mass media to large population segments.
-Ex. Radio, Tv
How is the Internet different from previous media technologies?
-blurs the line between interpersonal and mass forms of comms
-allows potential for anyone to be a producer of mass content
-easy access to producers
How is a Sociological Framework applied to media studies?
Relationships within the media industry and the Relationships between the media and the public + other institutions
What is Megan Garber’s major argument in “Are we having
too much fun?” and “We’ve lost the plot”?
what is technological determinism?
identifies technology as a central causal element of societal change/elements
What does the social constructionism approach to studying technology focus on?
technology is actively shaped by social factors like power dynamics, cultural meanings, and the interactions of different social groups
Why do some scholars consider the
Internet’s unique technological features to be beneficial?
-the global image will instill empathy in people
-encourages a holistic view of thinking
What is Malcom Gladwell’s main argument?
meaningful social change requires strong ties, real risk, and strategic organizing that is not possible on social media
What is Jack Barry’s main argument?
-Social Media //Digital tech is a net positive for social movement despite its limitations
what is a product?
Content, material
ex. film, music, tv, books
horizontal integration?
occurs when a company acquires or merges with another company in the same industry that is operating at the same level in the value chain
Vertical Integration?
involves the acquisition of a key component of a company’s supply chain, either upstream or downstream from its own core competency
What are the concerns with media ownership becoming highly concentrated?
-Reduction of media diversity:
-monotonous content
-focus on entertainment in the news
-Promotion of a political agenda or politician
What is product placement?
marketing technique in which a product or service is showcased in some form of media
How do economic factors influence the content media companies produce?
-media created for “mass audiences”
-need to please advertisers
Whats is a pipe?
conduits to access media content and platforms
What is a platform?
a technology, service, or site that allows content to be delivered to an audience.
What is Social Constructionsims
All social reality is socially constructed
what is a sociological Framework?
the sociological imagination
-focus on relationship between individuals and the broader context in which they live
What is the difference between the interpersonal and mass communication models of
communication
mass communication involves one-way communication between a source—like a television station—and a receiving audience, interpersonal communication involves a two-way exchange of information
