Exam 1 Flashcards
What is Social Psychology?
The scientific study of how people think about, influence, and relate to one another.
What are the central concepts behind social psychology?
1) Social Thinking - How are we constructing our social reality? perception, belief, judgments, attitudes
2) Social Influence - Our behavior is shaped by others, we shape others. culture, confirmation pressure, persuasion, groups
3) Social Relations - A lot of behavior is biological. prejudice, aggression, attraction, helping
Values and Social Psychology
Perspectives, special interests, values. We view reality through the lens of our beliefs and values.
Social Intuitions
We judge the likelihood of events by how easily they come to mind.
Hindsight Bias
I-knew-it-all-along phenomenon. We retell the narrative to have control.
Elements of Social Psychology Research
1) Forming and testing hypothesis
2) Sampling and question wording
3) Correlational Research
4) Experimental Research
5) Generalizing from laboratory to life.
Theory
An integrated set of principles that explain and predict observed events.
Hypothesis
A testable proposition that describes a relationship that may exist between events.
Sample
The people who will participate in a study
Convenience Sample
People you sample because they are there.
Random Sample
one in which every person in the population being studied has an equal chance of inclusion.
Sample Size
the number of participants in a study.
Key ideas when making surveys and questionaries.
Shouldn’t bias responses.
1) Order of questions
2) Wording
3) Framing
Framing
the way a question or issue is posed.
Correlational Research
Advantage: Examines variables in natural settings
Disadvantage: Interpretation of cause and effect is ambiguous.
How do we determine cause?
Condition - Treatment - Measure
Condition
Experimental vs Control
Treatment
Violent vs Non-Violent TV
Independent Variable
Measure
Aggression
Dependent Variable
Same for both groups
Experimental Research
A: Can explore Cause
D: Isn’t always feasible
Mundane Realism
The experiment is superficially similar to everyday situations
Experimental Realism
The experiment absorbs and involves its participants.
Deception
Participants are misinformed or misled about methods or purposes.
Demand Characteristics
Cues in an experiment that tell the participant what behavior is expected.