Exam 1 Flashcards
The Scientific Method
Systematic observations.
Avoiding biases.
Tentative conclusions.
Descriptive Method
research techniques used to accurately describe and observe behaviors, patterns, or phenomena without manipulating variables
Naturalistic Observation
Involves studying larger groups in their natural settings, allowing observations of real-world behavior.
Case Studies
an in-depth analysis of one person or a small group
Surveys
Allow researchers to gather data from large groups about attitudes and behavior
Hawthorne Effect
the tendency for people to change their behavior when they are aware of being observed
Confirmation bias
the human tendency to only seek out information that supports one position or idea
Observer bias
the phenomenon where the observer’s knowledge of the treatment can influence their observations, either consciously or unconsciously
Correlational Method
measures the strength and direction of a relationship between variables without manipulating any variables
Positive Correlation
high levels of one variable associated with high levels of the other
Negative Correlation
high levels of one variable associated with low levels of the other
Zero Correlation
no relationship between the variables
Scatterplots
show relationships on a graph
Experimental Method
The formal experiment allows researchers to determine cause-and-effect relationships, unlike descriptive and correlational methods
Hypothesis
a testable prediction