Exam 1

Question 1

Consumer behavior

Answer 1

study of individuals,
groups, or organizations to
satisfy needs and the impacts that these
processes have on the consumer and society.

Question 2

total product

Answer 2

engaged in processing info and making decisions designed to maintain or enhance its lifestyle

Question 3

Market segmentation

Answer 3

a portion of a larger
market whose needs
differ from the larger
market.

Question 4

marketing strategy

Answer 4

basically the answer to the question

Question 5

marketing mix

Answer 5

product, price, communications, distribution, and services

Question 6

target market

Answer 6

the segment(s) of the larger market

Question 7

marketing communications

Answer 7

advertising, the sales force, public relations, packaging, etc

Question 8

Self-concept

Answer 8

the totality of
an individual’s thoughts and
feelings about oneself

Question 9

Lifestyle

Answer 9

how one lives,
including the products one
buys, how one uses them, what
one thinks about them, and
how one feels about them

Question 10

globalization

Answer 10

Means more than exports and imports.
Can involve values, lifestyles, attitudes

Question 11

culture

Answer 11

complex whole that
includes knowledge,
belief, art, law,
morals, customs,
and any other
capabilities and
habits acquired by
humans as
members of society.

Question 12

norms

Answer 12

boundaries that culture sets on appropriate behavior

Question 13

sanctions

Answer 13

penalties for violating norms

Question 14

other-oriented values

Answer 14

reflect a society’s view of the appropriate relations between individuals and groups

Question 15

environment-oriented values

Answer 15

a society’s relationship to its economic and technical as well as its physical environment

Question 16

self-oriented values

Answer 16

objectives and approaches to life that the individual members of society find desirable

Question 17

Demographics

Answer 17

describe a population in terms of its size,
structure, and distribution

Question 18

Purchasing Power Parity (PPP)

Answer 18

based on the cost of a standard market basket of
products bought in each country

Question 19

Green Marketing

Answer 19

Americans’ increasing concern for the environment with an approach

Question 20

greenwashing

Answer 20

promoting
environmental benefits that are unsubstantiated and on
which they don’t deliver

Question 21

Cause-Related Marketing (CRM)

Answer 21

marketing that ties a company
and its products to an issue or
cause with the goal of improving
sales or corporate image while
providing benefits to the cause.

Question 22

cultural values

Answer 22

beliefs that affirm what is desirable

Question 23

Generation or age cohort

Answer 23

a group of persons who have
experienced a common social,
political, historical, and
economic environment.

Question 24

Cohort analysis

Answer 24

process
of describing and explaining the
attitudes, values and behaviors
of an age group as well as
predicting its future attitudes,
values, and behaviors.

Question 25

Societal rank

Answer 25

one’s position relative to others on one or
more dimensions valued by society

Question 26

social class system

Answer 26

a hierarchical division of a society
into relatively distinct and homogeneous groups with respect
to attitudes, values, and lifestyles

Question 27

Status crystallization

Answer 27

reflects the consistency of these status dimensions

Question 28

Single-item index.

Answer 28

less accurate. single dimension such as education, income or occupation.

Question 29

Multi-item index

Answer 29

numerous variables reflect societal views
Index of social position (ISP)