Exam 1 Flashcards
1
Q
Global Marketing
A
The process of
planning,
producing,
placing, and
promoting
a business’s
products or services
in a worldwide market
2
Q
DRIVERS OF GLOBAL MARKETING
A
Tech advancements
Globalization and Trade Liberation
Improved of Mobility of Labor
CULTURE * critical; adaptation
3
Q
Consumer behavoir
A
ubiquitous
Continual
Economically Significant
Socially Significant
4
Q
Controllable variables (Marketing mix)
A
Product
Price
Promotion
Place
5
Q
Moderating Variable
A
Already existing that affects the effect
6
Q
Mediating
A
Actively trying to mediate the effect
7
Q
Market offering
A
Goods and services are often referred to
8
Q
Not flowed from consumer to organization
A
value
9
Q
FUNCTIONAL AREAS
A
- Brand management
- Customer service
- Distribution
- Market research
- Product management
- Promotions (including Advertising)
- Public relations
- Retailing
- Sales
10
Q
Central tenet of marketing
A
Exchange
11
Q
dyad
A
one buyer one seller
12
Q
A
