Exam 1 Flashcards
Social Movement
Organized, uninstitutionalized and large in size collectivity that emerges to promote or resist change in societal norms and values
Precipitating moment
Something that happens to cause people to want change
Innovative movement
Replace existing with new
Revivalist movement
Replace existing with idealized past
Resistance movement
Resists change
Reform
Change to preserve existing values
Revolution
Replace existing values/norms
Moderate
More peaceful, avoids extremes
Radical
Goes to extremes
Exigence
Imperfection marked by urgency, controls movement, NOT from rhetoric
Audience
Mediators of change, the oppressed and threatened people
Constraints
Limitations and opportunities, arise from nature of situation
Fitting response
Message fits requirements of situation, moves towards exigence solution
Transforming perceptions of reality
Past: transform how we see the past, may be ugly, historic
Present: urgency of problem now
Future: vision of future that inspires change
Rhetoric of hope
Utopia, looks to 1000+ years in future
Rhetoric of dispare
Domino effect, slippery slope, apocalypse
Altering self perceptions of protesters
Self directed: members are oppressed, want equality
Other directed: not oppressed, based on external norms
Ego function in self directed
- Members are innocent and blameless
- Self esteem and self worth
- New self identity/self-definition
- Seeking higher status
Ego function in other directed
- Victimage- being victimized through thwarting goals
- Affirmation of positive self esteem
- Identify through being associated with positive things, collective association with good
- Location of proper status within SM and SMO
Legitimizing the movement
Powers
1. Reward/punish
2.control + regulate flow of info
3. Identification- symbols and connections
4. Terministic- language used
5. Moral suasion, moral authority, feel bad if you do wrong
Coactive strategies
Link with traditional values and rights
Receives endorsement from legitimizers
Identifies with moral symbols/heroes/ emblems
Confrontational strategies
Questions institutional legitimacy so movement rises above, uses protests, demonstrates inconsistency, militant strategies
Prescribing courses of action
Selling movement ideology
What
What must be done, explain +defend+ sell, demands and solutions
Who
Who does the job, the people, willing and able to bring out change
How
Strategies for how job must be done, fresh tactics
Mobilizing for Action
Organize and unite disconnected: educate, energize, create collective identity, maybe shame for not acting
Pressure opposition: symbolic combat, gain recognition/concessions/compromised/capitulations
Gain sympathy and support: legitimizers, leaders, rank and file, can provoke opposition
Sustaining the Social Movement
Justifying setbacks and delays: impatient with moderate actions, needs to maintain order/discipline, respond to less favorable actions, victory is near
Maintain viability: sell ideology while pressuring opposition, winning is not a solved problem, use memories to keep alive, new heroes, victory is near
Maintain visibility: stay in sight, promotional materials, attract attention
