Exam 1 Flashcards
Retailing
is the set of business activities that adds value to products and service sold to consumers
for their personal or family use.
How retailers add value?
- Provide assortment
- Break Bulk
- Hold inventory
- Offer services
Breaking bulk
offer products in smaller quantities tailored to individual consumers and household consumption patterns.
Holding inventory
consumers can keep a smaller inventory of products at home because they know local retailers will have the products available when they need them.
Forward integrations
manufacturers undertake wholesaling and retailing activities e,g,Nike
Backward integrations
when retailers perform some wholesaling and manufacturing activities E.g Macy
Providing service
make it easier for customer to buy and use products
Providing an assortment of products and services
enables customers to choose from a wide selection of products brands,sizes,and prices at one location
Vertical integration
firms performs more than one set of activities in the channel e.g Gap,Ralph Lauren, Nike,Macy
What is NAICS?
Six digit code assigned to every business .Codes developed by the U.S,Canada and Mexico
What is SEC?
A u.s government oversight agency responsible for regulating the
Securities markets and protecting investors. ( Four digital codes )
codes for retail
5600,5621,5651,5661
Variety (Breadth of merchandise)
the number of merchandise categories
Assortment(Depth of merchandise)
The number of items in a category (SKUs
Department stores
carry broad variety and deep assortment
Offer customer service
E.g neiman marcus,saks fifth ave
Discount Stores
Offer a broad variety of merchandise,limited service and lower prices
Offer both private labels and national brands
E.g walmart,target