Exam 1 Flashcards
What Is the tendency of formerly diverse
media to share a common integrated platform?
1- Convergence
2- Mobility
3- Fragmentation
Convergence
What the ease with which an object can be moved from place to place.
1- Convergence
2- Mobility
3- Fragmentation
Mobility
What a splintering of the consuming
public into ever more specialized taste cultures?
1- Convergence
2- Mobility
3- Fragmentation
Fragmentation (التجزئة)
What a complex set of global, political, and economic processes in which the physical boundaries and structural policies that previously reinforced the autonomy of the nation state are collapsing in favor of instantaneous and flexible worldwide social relations.(مجموعة معقدة من العمليات العالمية والسياسية والاقتصادية التي تكون فيها الحدود المادية والسياسات الهيكلية التي كانت موجودة سابقًا
إن الاستقلال المعزز للدولة القومية ينهار لصالح علاقات اجتماعية عالمية لحظية ومرنة.)
1- Globalization
2- Simulation
Globalization (العولمة)
An implosion of the image (i.e.
representations) and the real
1- Globalization
2- Simulation
Simulation (محاكاة)
The mental image of an environment in one’s head.
pseudo-environment
An umbrella term used to
describe an array of theoretical perspectives on media, which—though diverse—are united by their
skeptical attitude, humanistic approach, political assessment, and commitment to social justice.
1- Critical media studies
2- Skeptical attitude
3- Humanistic approach
4- Political assessment
Critical media studies
Understanding how media work
and what they do:
1- Critical media studies
2- Skeptical attitude
3- Humanistic approach
4- Political assessment
Skeptical attitude
Emphasizing self-reflection,
critical citizenship, democratic principles, and humane education
1- Critical media studies
2- Skeptical attitude
3- Humanistic approach
4- Political assessment
Humanistic approach
Studying relationships of
power.
1- Critical media studies
2- Skeptical attitude
3- Humanistic approach
4- Political assessment
Political assessment
Improving society.
1-Commitment to social justice.
2- Skeptical attitude
3- Humanistic approach
4- Political assessment
Commitment to social justice
An “optic” or a way of seeing, explaining, and interpreting; an explanatory and interpretive tool that simultaneously enables and limits our understanding of the particular social product, practice, or process under investigation.
1-Social Institutions
2-Theory
Theory
organizations or systems that establish relationships,
behavior, belief, rules, and norms that arrange society.
1-Social Institutions
2-Theory
Social Institutions
cultural objects which use digital
computer technology for distribution and circulation:
1- Print media
2- Broadcast media
3- New media
New media
Airing of audio and video to the
public:
1- Print media
2- Broadcast media
3- New media
Broadcast media
The first mass medium:
1- Print media
2- Broadcast media
3- New media
Print media
Which of the following accounts for the majority of what we know?
a) Somatically
b) Symbolically
Symbolically
The underlying economic and material
conditions of society.
a) Base
b) Superstructure
Base
Social consciousness, as encoded
in institutions such as culture (art and media), religion, education, politics, and the judicial system.
a) Base
b) Superstructure
Superstructure
True or false Materialists believe that material conditions determine social existence.
True
True or false Marx contended that material conditions change over time.
True
The mode of production is the way that society is organized to produce goods and services. What is our mode of production?
a) Capitalism
b) Democracy
c) Federal government
d) Manufacturing
Manufacturing
Why didn’t the proletariat try to eat the rich?
a)They weren’t sure they were strong enough.
b)They liked working.
c)The bourgeoisie had more resources.
d)Capitalism legitimizes itself.
Capitalism legitimizes itself
A theory and social movement
rooted in the idea that “society is the
history of class struggles
1-Marxism
2-Praxis
3-society
Marxism
Practice or action; the process
by which theory is applied
1-Marxism
2-Praxis
3-society
Praxis
inherently exploitive
because it creates two classes, a
working or proletariat class and a
ruling or bourgeois class.
1-Marxism
2-Praxis
3-society
Society
Denotes people’s inability
to recognize inequality, oppression, and exploitation in a capitalist society because of the prevalence within it of views that naturalize and
legitimize the existence of social classes.
1-False consciousness
2-Commodity fetishism
False consciousness
The mistaken view that the value of a commodity is intrinsic and the corresponding failure to appreciate the investment of labor that went into its production.
1-False consciousness
2-Commodity fetishism
Commodity fetishism
the study of how politics affects the
economy and how the economy in turn shapes politics.
* Political economy studies interactions between the state,
markets, and society.
* Marxism is perhaps the most well known.
In Marxist theory, what does Marx call the underlying economics and material conditions of society?
a) Historical materialism
b) Base
c) Superstructure
d) Capitalism
Base
Capitalism legitimizes itself causing workers not to be able to see their own oppression.
This is called what?
a) Historical materialism
b) Praxis
c) False consciousness
d) Commodity fetishism
False consciousness
Material conditions affect both of which of the following?
a) Economics and the base
b) Social existence and consciousness
c) Economics and institutions
d) Institutions and the base
Social existence and consciousness
Historical materialism is concerned with which of the following?
a) Idealism
b) Capitalism
c) Communism
d) A historical juncture
Capitalism
Based on what you know about Marxism, what type of question would a Marxist ask about media?
a) What is the purpose of personalized media?
b) How does the government regulate internet media?
c) How do media messages socialize American children?
d) How do patterns of ownership affect media messages?
How do patterns of ownership affect media messages?
What are the material conditions of the media at that time?
a) Few companies own most of the media.
b) The media is a monopoly.
c) There are many influential independent film companies.
d) The media is owned by the government.
Few companies own most of the media.
What is the difference between a
concentration and a conglomeration?
a) They’re basically the same thing.
b) A conglomeration is about ownership by a few companies;
whereas a concentration is about the accumulation of companies.
c) A concentration is about ownership by a few companies;
whereas a conglomeration is about the accumulation of
companies.
d) Conglomerations have to be multinational, but concentrations
do not.
A concentration is about ownership by a few companies; whereas a conglomeration is about the accumulation of companies.
(التركيز يدور حول ملكية عدد قليل من الشركات؛ في حين أن التكتل يدور حول تراكم الشركات.)
The Walt Disney Company owns some of print media, film and sound media, tv and radio, and new media. This is an example of which of the following?
a) Vertical integration
b) Horizontal integration
c) Concentration
d) Conglomeration
Horizontal integration
An organizational state in
which the ownership and control of an industry, such as the mass media, is dominated by just a few companies; an oligopoly.
1-Conglomeration
2-Concentration
3-Integration
4- Vertical integration
5- Horizontal integration
6-Multinationalism
Concentration
A corporate presence in
multiple countries, allowing
for the production and
distribution of media
products on a global scale.
1-Conglomeration
2-Concentration
3-Integration
4- Vertical integration
5- Horizontal integration
6-Multinationalism
Multinationalism
An ownership pattern in which a corporation dominates one stage of the production process.
1-Conglomeration
2-Concentration
3-Integration
4- Vertical integration
5- Horizontal integration
6-Multinationalism
Horizontal integration (التكامل الأفقي)
A corporation that owns and controls various aspects of
production and distribution within a single media industry.
1-Conglomeration
2-Concentration
3-Integration
4- Vertical integration
5- Horizontal integration
6-Multinationalism
Vertical integration
The corporate practice of
accumulating multiple, though not necessarily media, companies and businesses through startups, mergers, buyouts, and takeovers. (ممارسة الشركات المتمثلة في تجميع العديد من الشركات والشركات، ولكن ليس بالضرورة وسائل الإعلام، من خلال الشركات الناشئة وعمليات الدمج والاستحواذ والاستحواذ.)
1-Conglomeration
2-Concentration
3-Integration
4- Vertical integration
5- Horizontal integration
6-Multinationalism
Conglomeration (تكتل)
An ownership pattern in which the subsidiary companies
or branches within a corporation
are strategically interrelated.
1-Conglomeration
2-Concentration
3-Integration
4- Vertical integration
5- Horizontal integration
6-Multinationalism
Integration
The newspaper, with its 24-hour news cycle, is an example of which of the following?
a) Synergy
b) Logic of safety
c) Technological obsolescence
d) Psychological obsolescence
Psychological obsolescence
Which of the following is made possible by horizontal integration?
a) Synergy
b) Planned obsolescence
c) Logic of safety
d) Joint ventures
Synergy
The cross- development, production, and distribution of a media brand for the purpose
of increasing profits.
1-Planned obsolescence
2-Synergy
3-Technological obsolescence
4-Psychological obsolescence
Synergy
A business strategy whereby
the obsolescence of a
product is built into it from
the start.
1-Planned obsolescence
2-Synergy
3-Technological obsolescence
Planned obsolescence
A development in
technology causes the previous generation of that
technology to become obsolete.
1-Planned obsolescence
2-Synergy
3-Technological obsolescence
4-Psychological obsolescence
Technological obsolescence
A new style or product
replaces an older style or product
1-Planned obsolescence
2-Synergy
3-Technological obsolescence
4-Psychological obsolescence
Psychological obsolescence (التقادم النفسي)
the specific arrangement of job roles and positions based upon authority within an organization.
1- Hierarchy
2- Differentiation and specialization
3- Formalization
4-Process
Hierarchy
(Elements of structure)
the division of companies into
units, departments, and positions, each of which performs
specific tasks.
1- Hierarchy
2- Differentiation and specialization
3- Formalization
4-Process
Differentiation and specialization
(Elements of structure)
the degree to which specific practices must
conform to accepted organizational and professional
conventions.
1- Hierarchy
2- Differentiation and specialization
3- Formalization
4-Process
Formalization
(Elements of structure)
the actual substance erected
upon the structural framework
1- Hierarchy
2- Differentiation and specialization
3- Formalization
4-Process
Process
(Elements of structure)
You want to look at who is responsible for the
message in a film. What level of Burke’s
Pentad are you studying?
a) Act
b) Scene
c) Agent
d) Agency
e) Purpose
You want to look at why someone wanted to include a certain message in a film. What level of Burke’s Pentad are you studying?
a) Act
b) Scene
c) Agent
d) Agency
e) Purpose
Act: what was done
* Scene: where or when it
was done
* Agent: who did it
* Agency: how they did it
* Purpose: why they did it
