Exam 1

Question 1

digital media

Answer 1

anything that has its info represented as binary info

Question 2

streaming media

Answer 2

ability of companies to stream their content to you using an internet connection provided by a dif company

Question 2

binary info

Answer 2

ones and zeros grouped in bits and bytes

Question 3

internet service provider

Answer 3

provide the internet connection

Question 4

pure play operators

Answer 4

new companies that exist only on the internet

Question 5

individual broadcaster

Answer 5

creators i.e. youtubers

Question 6

cost per mille

Answer 6

price of an advertisement that is shown to 1000 viewers

Question 7

project

Answer 7

onetime undertaking that will result in a new product

Question 8

project success

Answer 8

on time, on budget, specified level of technical performance

Question 9

project lifecylce

Answer 9

initiating planning executing closing

Question 10

initiating

Answer 10

charter

Question 11

planning

Answer 11

project plan

Question 12

executing

Answer 12

deliverables and project reports

Question 13

closing

Answer 13

project documents

Question 14

project sponsor

Answer 14

oversee and champion the project

Question 15

project manager

Answer 15

planning and overseeing the project in its entirety

Question 16

project management plan

Answer 16

includes all of the charts, matrices, plans, and tables associated with planning a project

Question 17

problem statement

Answer 17

A statement of a current issue or problem that requires timely action to improve the situation

Question 18

solution statement

Answer 18

A description of the work package to deliver the product.

Question 19

deliverables

Answer 19

outputs defining the project

Question 20

wbs

Answer 20

set of task descriptions

Question 21

organizational chart

Answer 21

depicts interrelations of people working on a project

Question 22

gantt chart

Answer 22

relates project time frame to outputs

Question 23

network diagram

Answer 23

depicts dependencies between activities

Question 24

project control

Answer 24

manager determines diff between scheduled activities and actual activities

Question 25

risk management plan

Answer 25

evaluation of the risks by project manager

Question 26

project risk

Answer 26

uncertain event that can effect the timing and completion of project objectives

Question 27

risk management

Answer 27

anticipating and planning way to mange risks without destroying the project

Question 28

risk assessment

Answer 28

asses size, technology, and structure

Question 29

risk contingency plan

Answer 29

plans to implement if the risk occurs

Question 30

project contraints

Answer 30

project limitations

Question 31

negotiation

Answer 31

scope, time, cost

Question 32

end user

Answer 32

audience member, actively involved in the process of streaming media content

Question 33

seven principles of media distribution

Answer 33

- buyer take sellers keep - property is only worth what someones willing to pay - audience decides what gets produced - script is complete when project is complete -nothing happens until theres skin in the game -all media devalues over time -relationships fuel the business

Question 34

great project

Answer 34

project that arrives as a package strong on and off camera talent

Question 35

windowing

Answer 35

period of time wherein an active audience is willing to pay money to see their project

Question 36

premium pay rights

Answer 36

behind pay walls, consumer must transact upon them

Question 37

discounted pay

Answer 37

allowing their IP to be played on a subscription service for discounted license fee

Question 38

revenue share rights

Answer 38

splitting money between another company to allow for projects to be free i.e. ads

Question 39

distributor types

Answer 39

major label, independent specialty distributor, international, web based, complete fulfillment

Question 40

aggregators

Answer 40

similar to digital warehouses but store more and distribute less

Question 41

watermarking

Answer 41

embedding serial numbers the data to protect the property

Question 41

royalties

Answer 41

payment to a creator for their continued use of their IP

Question 42

music streaming services

Answer 42

distributors of musical sound but not distributor of direct downloaded music product

Question 43

cloud

Answer 43

specialized data center with servers and software that you can tap into

Question 44

application protocol interface

Answer 44

protocols and definitions that are documented and shared to enable a standardized form of communication

Question 45

bitrate

Answer 45

number of bits that are in the video when it is playing back each second

Question 46

online video platform

Answer 46

helps manage content and get it in front of endusers

Question 47

content management system

Answer 47

specialized web portal where you can access your incoming content and orchestrate workflows to process them for delivery to end user

Question 48

systems integrator

Answer 48

companies that specialize in putting tech vendors together and project managing it

Question 49

customer lifetime value

Answer 49

measure of how valuable a consumer is to your company

Question 50

peer to peer

Answer 50

end users' own computers were part of the distribution

Question 51

content delivery network

Answer 51

geographically distributed group of servers which work together to provide fast delivery of internet content

Question 52

caching

Answer 52

high speed data storage layer that stores a subset of data so future requests for that data is served up faster than is possible by accessing the datas primary location

Question 53

encoder

Answer 53

converts your video into digital format to stream

Question 54

enterprise architects

Answer 54

design the way the company's IT and tech systems work