Exam 1

Question 1

Understand the difference between lobbying, advocacy, policy communication, and activism.

Question 2

Understand the process of of strategic communication

Question 3

Know the impact/benefits of the types of message delivery (face-to face meetings, electronic communication, letter writing)

Question 4

Know how barriers and challenges are impactful when communicating with policymakers.

Question 5

The impacts of the use of new and traditional media

Question 6

Understand how to write a policy brief

Question 7

Lobbying

Question 8

Advocacy

Question 9

Policy Communication

Question 10

Activism

Question 11

Framing

Question 12

Stories (Upstream, midstream, downstream)

Question 13

Media Scanning

Question 14

Community Toolbox

Question 15

Earned media

Question 16

Media Relations Tools (press release, media alert, backgrounder)

Question 17

Advocacy Tools:

Answer 17

Advocacy
Allies
Coalitions
Social media advocacy
Framing - what is it? Why do frames matter?
Know how to use the matrix from the Advocacy Strategy Framework (see handout)
Awareness
Will
Action
Public
Influencers
Decision-Makers