Exam 1 Flashcards

1
Q

Understand the difference between lobbying, advocacy, policy communication, and activism.

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2
Q

Understand the process of of strategic communication

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3
Q

Know the impact/benefits of the types of message delivery (face-to face meetings, electronic communication, letter writing)

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4
Q

Know how barriers and challenges are impactful when communicating with policymakers.

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5
Q

The impacts of the use of new and traditional media

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6
Q

Understand how to write a policy brief

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7
Q

Lobbying

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8
Q

Advocacy

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9
Q

Policy Communication

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10
Q

Activism

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11
Q

Framing

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12
Q

Stories (Upstream, midstream, downstream)

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13
Q

Media Scanning

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14
Q

Community Toolbox

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15
Q

Earned media

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16
Q

Media Relations Tools (press release, media alert, backgrounder)

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17
Q

Advocacy Tools:

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Advocacy
Allies
Coalitions
Social media advocacy
Framing - what is it? Why do frames matter?
Know how to use the matrix from the Advocacy Strategy Framework (see handout)
Awareness
Will
Action
Public
Influencers
Decision-Makers