Exam 1 Flashcards
What is the research process?
-Formulate Research Question
-Prepare research design
-Collect data
-Analyze and interpret data
Four basic approaches to research
-Experiments
-Field Research
-Surveys
-Existing Data Analysis Rsearch
Experiment?
A specific methodological approach with 2 key features: manipulation and control
Norm-breaking experiment?
Where you observe people’s behavior before and after breaking a social norm
What are some limitations to experiments?
-May not always reflect reality
-Usually performed on a specific group of people at a certain time and location
-Unable to manipulate everything of interest to social scientists
-Brings up questions of ethics
What can help us understand the causes of human behavior?
Well- conducted experiments
Survey?
A basic approach to social research that involves asking a relatively large sample of people direct questions through interviews and questionnaires
What do surveys help researchers do?
Understand patterns and relationships that may be generalizable to a larger group of people
What are some drawbacks to surveys?
-What people say might not always be true or predictive of what they’d actually do
-Difficult to assign cause and effect
-May not adequately represent the group they’re studying
What is the best way to ensure a good representative sample?
Taking a random sample
Field Research
Observing people in their natural settings then often asking questions
In-depth Interviews
A type of formal interview intended to yield deep responses through open0ended questions and a flexible format
Qualitative Research & what produces it?
-Non-numeric data
-Field research and in-depth interviews yield qualitative data
Catch Lacking
Confronting a person associated with a gang who is going about their non-gang related daily business
How is field research different from surveys and experiments?
-Does not intend to intentionally change people’s behavior
-Researchers are less interested in the percentage of people who provide a certain response than the social meanings and processes behind those responses
Existing data analysis
Analysis of data from sources that were not produced directly by the researcher who uses them
Content analysis
Using a specific type of existing data
What is a limitation of existing content analysis?
Finding data that is appropriate to answer the research question and figuring out how to analyze it
What are the elements of science?
-Theory
-Systematic data collection and analysis
-Logical Reasoning
-Verifiable data
Scientific studies use principles of…
Logical reasoning
Scientific studies are based on…
Verifiable data that has been collected systematically
What are the two forms of reasons that science uses?
-Deductive logic
-Inductive logic
Deductive Logic of Inquiry
-Moves from theory to hypothesis to data
-Top Down approach
What is the disadvantage of deductive logic?
May overlook other theoretical approaches
Inductive Logic of Inquiry
-Moves from data to empirical patterns to theory
-Bottom Up approach