Exam 1 Flashcards
Mass Media
the means of communication is designed to reach a wide audience
Mass Communication
the act of creating symbols to transmit information to large segments of the population
Noise
interference when delivering a message
Different types of Noise
Semantic, Mechanical, Environmental
Semantic Noise
applying different meanings/understandings of what messages means
Mechanical Noise
Noise on the channel that stops the message getting through
Environmental noise
Noise around you, people walking around, cars driving around, internal noise; thoughts, stomach growling
Five Eras of Communication
Oral Era, Written Era, Print Era, Electronic Era, Digital Era
Culture
the expressed and shared values, attitudes, beliefs, and practices of a social group, organization, or institution
Cultural Imperialism
media influence culture and politics
Popular Culture
the media, products, and attitudes considered to be a part of the mainstream of a given culture and the everyday life of common people
Convergence
the process by which previously distinct technologies come to share content, tasks, and resources
Types of Convergence
Economic, Organic, Cultural, Global, Technological
Gatekeeper
people who help determine which stories to make it to the public; editors, reporters
Tastemaker
people or organizations who exert a strong influence on current trends, styles and other aspects of popular culture
