Exam 1

Question 1

What is mass communication?

Answer 1

Creating, sending, receiving, analyzing messages to large groups through verbal or written media

Question 2

Characteristics of mass communication?

Answer 2

Large # audiences
Heterogeneous audiences
Unknown audiences
Rapid and continuous

Question 3

What is purpose of mass media?

Answer 3

Inform
Persuade
Educate
Entertain
Build public opinion
Circulate politics

Question 4

Fabricated content

Answer 4

Completely false content

Question 5

Manipulated content

Answer 5

Info has been distorted

Question 6

Misleading content

Answer 6

Comment or info presented as fact

Question 7

False content

Answer 7

A mixture of correct content with false info

Question 8

Sponsored content

Answer 8

PR disguised as editorial content

Question 9

Propaganda

Answer 9

Content that alters values and knowledge

Question 10

Journalism?

Answer 10

Delivering news to public in unbiased manner

Question 11

Social media and journalism

Answer 11

Twitter!

Question 12

Algorithms in social media

Answer 12

Offers content to user that they are likely to engage with

Question 13

News algorithms

Answer 13

Can create news judgement
Fake news
Filter bubbles

Question 14

News aggregator

Answer 14

Place where content is all in one place

Question 15

Google news

Answer 15

Shows articles that people may like from different publications, rather than the publications and their diverse artcles

Question 16

Steve Jobs

Answer 16

Steve wozniak

Question 17

Apple 1

Answer 17

Wooden and handmade

Question 18

Apple 2

Answer 18

First mass produced personal computer

Question 19

Stages of jobs model

Answer 19

Stage 1: computer revolution 80-84
Stage 2: internet revolution 94-00
Stage 3: Digital lifestyle 00-now

Question 20

Legacy media?

Answer 20

Radio, tv, cable, print, billboards (traditional)

Question 21

New media?

Answer 21

Websites, emails, apps, social media (Digital)

Question 22

Agenda setting theory?

Answer 22

Media determines what the public pays attention too and believes is important

Question 23

What is gatekeeping

Answer 23

A story needs to be approved by different professionals to be publicized

Question 24

What is the two step flow model

Answer 24

Stage 1: opinion leaders pick up info
Stage 2: leader shares their interpretation of info to others

Question 25

Gatekeeping theory

Answer 25

Acts as the decision maker of what messages are communicated to audiences

Question 26

What is user generated content?

Answer 26

Any content made by individuals and published in one way or another

Question 27

UGC is essential for successful marketing because?

Answer 27

Reach wide audience Creativity Build online community

Question 28

What was the flow of media tho right the years

Answer 28

Newspapers Magazines Radio Tv Internet Social media

Question 29

What is the bandwagon effect?

Answer 29

Phenomenon when people do something because others are doing it

Question 30

Examples of bandwagon effect

Answer 30

Politics Social media Elections Fashion Music

Question 31

What causes the band wagon effect

Answer 31

Groupthink: pressure causes conformity Fear of exclusion: do not want to be odd one out, want social acceptance