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Media And Society > Exam 1 > Flashcards

Exam 1 Flashcards

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Sociology 101 flashcards
1
Q

What is mass communication?

A

Creating, sending, receiving, analyzing messages to large groups through verbal or written media

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2
Q

Characteristics of mass communication?

A

Large # audiences
Heterogeneous audiences
Unknown audiences
Rapid and continuous

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3
Q

What is purpose of mass media?

A

Inform
Persuade
Educate
Entertain
Build public opinion
Circulate politics

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4
Q

Fabricated content

A

Completely false content

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5
Q

Manipulated content

A

Info has been distorted

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6
Q

Misleading content

A

Comment or info presented as fact

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7
Q

False content

A

A mixture of correct content with false info

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8
Q

Sponsored content

A

PR disguised as editorial content

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9
Q

Propaganda

A

Content that alters values and knowledge

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10
Q

Journalism?

A

Delivering news to public in unbiased manner

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11
Q

Social media and journalism

A

Twitter!

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12
Q

Algorithms in social media

A

Offers content to user that they are likely to engage with

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13
Q

News algorithms

A

Can create news judgement
Fake news
Filter bubbles

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14
Q

News aggregator

A

Place where content is all in one place

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15
Q

Google news

A

Shows articles that people may like from different publications, rather than the publications and their diverse artcles

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16
Q

Steve Jobs

A

Steve wozniak

17
Q

Apple 1

A

Wooden and handmade

18
Q

Apple 2

A

First mass produced personal computer

19
Q

Stages of jobs model

A

Stage 1: computer revolution 80-84
Stage 2: internet revolution 94-00
Stage 3: Digital lifestyle 00-now

20
Q

Legacy media?

A

Radio, tv, cable, print, billboards (traditional)

21
Q

New media?

A

Websites, emails, apps, social media (Digital)

22
Q

Agenda setting theory?

A

Media determines what the public pays attention too and believes is important

23
Q

What is gatekeeping

A

A story needs to be approved by different professionals to be publicized

24
Q

What is the two step flow model

A

Stage 1: opinion leaders pick up info
Stage 2: leader shares their interpretation of info to others

25
Q

Gatekeeping theory

A

Acts as the decision maker of what messages are communicated to audiences

26
Q

What is user generated content?

A

Any content made by individuals and published in one way or another

27
Q

UGC is essential for successful marketing because?

A

Reach wide audience
Creativity
Build online community

28
Q

What was the flow of media tho right the years

A

Newspapers
Magazines
Radio
Tv
Internet
Social media

29
Q

What is the bandwagon effect?

A

Phenomenon when people do something because others are doing it

30
Q

Examples of bandwagon effect

A

Politics
Social media
Elections
Fashion
Music

31
Q

What causes the band wagon effect

A

Groupthink: pressure causes conformity
Fear of exclusion: do not want to be odd one out, want social acceptance

Media And Society (1 decks)

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