Exam 1 Flashcards
Heuristic
mental shortcuts that allows us to make decisions quickly
EG: Supermarket isles
Algorithm
Step by step procedure that guarantees a correct solution
Availability Heuristic
Estimating the frequency of some event happening, based on how easily we think of examples.
EG: how the news influences people to think they are more likely to die from terrorism VS falling at home
Egocentrism
to perceive the world from our individual, unique perspective
Farming Effect
tendency to be persuaded by the way information is presented
EG: Baked chips are perceived as being more healthy than regular chips when they are not
Representativeness Heuristic
judging how likely someone or something is to the typical instance of a mental category that we hold; can lead us to ignore relevant information
EG: schemas
Base Rate Fallacy
tendency to prefer information from ones experiences and ignore information that is representative of most situations
Law of Small numbers
Small sample sizes will over represent outliers or fluke data
Illusory Correlation
tendency to perceive a relationship when none exists
Descriptive Research
depicts variables as they exist in the world
Observational Studies
consists of watching behaviors in naturalistic or lab settings
Predictive Research
Makes predictions about future events (hypothesis)
Correlation Method
How two variables are related
Positive Correlation
Both variables increase
Negative Correlation
One variable increases, one decreases
Quasi Experimental
Compares naturally existing groups, like class and race
Explanatory Research
Draws cause and affect relationship between variables
Applied Research
Uses all research methods to answer specific research questions
Parameter
Number that expresses a value of the population
Descriptive Statistic
Statistic that organizes and summarizes information about a sample
Inferential Statistics
Statistics that draw conclusions about population based on sample
Sampling Error
Difference between sample and population
Constructs
Variable that cant be measured
(Race, Gender)
Reliability
Measure produces consistent results
Test-retest Reliability
If people score the same on a test at two different points in time
Internal Reliability
extent to which people tend to score similarly on different parts of a measurement that is completed only once
EG: Subject says they are a night owl, and not a morning person
Validity
results are relivant to context and question
Construct Validity
degree to which variable is operationalized
EG: Race quantified by correlating to number (1: White, 2: African American, 3: Hispanic, etc)
Nominal Scale
Categorical data (constructs, groups that cant be quantified)
Ordinal Scale
Ranked order
Interval Scale
Distance between points of measurement is consistent (Likert Scale)
Ratio Scale
Data with meaningful zero point (celsius tempurature)
Scale Data
Interval and ordinal scales
Discrete Data
Whole number value
Continuous Data
Non-whole number value